The Wall Street Journal started this week off with a little article titled “Far From Vanilla: Some Booming ETFs Need More Scrutiny.”  Of course the author, TOM LAURICELLA, had to touch on the topic of ultra leveraged ETF’s and the uneducated investor. He uses as an example the ProShares Ultra Real Estate, which aims to double the daily performance of the Dow Jones U.S. Real Estate Index, as being  down 45.7%.  While the ProShares UltraShort Real Estate, designed to deliver twice the inverse of the index’s daily rise or fall, lost 64% over the same period.

Although this news just seems to become repetitive, he does bring up a good point about midway through the article. The suggestion, add daily to the funds name to trigger the lazy investor that there is, perhaps, a reason to look further into the investment prospectus.

For the full article click: HERE

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