“Vanguard Group Inc., the largest U.S. manager of stock and bond mutual funds, is gaining market share in exchange-traded funds, a business its founder John Bogle has criticized for encouraging speculation,” Charles Stein Reports From Bloomberg.

“Vanguard, the third-largest sponsor of ETFs, captured more than 30 percent of the money flowing into the business this year by charging an average fee of 15 cents for every $100 in assets, compared with 54 cents for the industry, according to Morningstar Inc. The Valley Forge, Pennsylvania-based firm’s ETF sales trailed only Barclays Global Investors, based on data through the third quarter,” Stein Reports.

“If the price is low enough, investors will vote with their wallets,” Scott Burns, director of ETF analysis at Chicago-based Morningstar, said in a telephone interview.

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