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Direxion Launches Four New Leveraged ETFs

Direxion, a pioneer in providing alternative investment strategies to sophisticated investors, is pleased to announce the launch of four new Direxion Shares ETFs to its existing lineup of multi-directional, leveraged funds.

The new ETFs are leveraged Bull and Bear funds that seek 300% of the daily performance, or 300% of the inverse of the daily performance (before fees and expenses), of the DAXglobal® Russia+ Index and DAXglobal Agribusiness PR Index. There is no guarantee that the ETFs will achieve their objectives.

“Our new leveraged ETFs are the latest in Direxion’s growing line of tactical trading funds offering magnified benchmark exposure for investors who actively manage their trading positions,” said Direxion President Dan O’Neill. “The funds’ launch reinforces Direxion’s commitment to providing innovative investment products that enable sophisticated investors to take advantage of short-term market opportunities as part of their overall investment strategies.”


The six new Direxion shares are:

   
Fund Symbol Index Daily Target  
Bear Funds    
Direxion Daily Agribusiness Bear 3x Shares COWS DAXglobal Agribusiness Index -300%  
Direxion Daily Russia Bear 3x Shares RUSS DAXglobal® Russia+ Index -300%  
         
Bull Funds  
Direxion Daily Agribusiness Bull 3x Shares COWL DAXglobal Agribusiness Index 300%  
Direxion Daily Russia Bull 3x Shares RUSL DAXglobal® Russia+ Index 300%  
         
   
       

To request more information about Direxion, or to speak to a member of the Direxion team, please contact Jaime Doyle at 973-850-7308 or james@jcprinc.com.

About Direxion

Direxion Funds and Direxion Shares, managed by Rafferty Asset Management, LLC, offer leveraged index funds, ETFs and alternative-class fund products for investment advisors and sophisticated investors who seek to effectively manage risk and return in both bull and bear markets. Founded in 1997, the company has approximately $7.5 billion in assets under management as of 12/31/10. The company’s business model is built on continuous product innovation, exceptional customer service and a commitment to building strategic relationships with distribution partners. For more information, please visit www.direxionshares.com.

Disclosure:

An investor should consider the investment objectives, risks, charges, and expenses of Direxion Shares carefully before investing. The prospectus and summary prospectus contains this and other information about Direxion Shares. To obtain a prospectus or summary prospectus, please visit www.direxionshares.com. The prospectus and summary prospectus should be read carefully before investing.

The Funds are designed to be utilized only by sophisticated investors, such as traders and active investors employing dynamic strategies. Such investors are expected to monitor and manage their portfolios frequently. Investors in the Funds should: (a) understand the consequences of seeking daily investment results, (b) understand the risk of shorting, and (c) intend to actively monitor and manage their investments.

Risks:

Investing in the funds may be more volatile than investing in broadly diversified funds. The use of leverage by a fund increases the risk to the fund. The Funds are not designed to track the underlying index over a longer period of time.

The risks associated with the funds are detailed in the prospectus and summary prospectus which include adverse market condition risk, adviser’s investment strategy risk, aggressive investment techniques risk, concentration risk, counterparty risk, credit risk, equity securities risk, currency exchange risk, daily correlation risk, daily rebalancing and market volatility risk, early close/trading halt risk, depository receipt risk, foreign and emerging markets securities risk, inverse correlation risk, leverage risk, market risk, non-diversification risk, shorting risk, tracking error risk, market timing activity and high portfolio turnover risk, commodities securities risk, geographic concentration risk, valuation time risk, derivatives risk, commodity-linked derivatives risk, tax and distribution risk, security selection risk, Gain Limitation Risk, See the prospectus for specific risks regarding each sector in the Funds.

The DAXglobal Russia + Index is an index comprised of the most liquid Russian ADRs/GDRs and local shares, screening for high liquidity only, and capping the number of securities at 45.  Selection is based on average daily trading volume only, with the minimum requirement for inclusion in the Index being daily trading volume of $1 million USD.  Weighting of the Index is assigned based on market capitalization and reviewed and changed quarterly.  The Index uses a highly transparent and understandable index concept to access the Russian market via easily replicable index underlying securities.  Diversified with a historical bias towards the Energy sector, the Index is a broad index portfolio that reflects the Russian economy while still showing the dominance of the Energy sector.

The DAXglobal Agribusiness Index is comprised of companies that generate more than 50% of their revenue with agribusiness. The largest agribusiness companies in the world are chosen with out considering their country of origin. One cannot invest directly in an index.

An American Depository Receipt (ADR) is a negotiable certificate issued by a U.S. bank representing a specified number of shares (or one share) in a foreign stock that is traded on a U.S. exchange. ADRs are denominated in U.S. dollars, with the underlying security held by a U.S. financial institution overseas. ADRs help to reduce administration and duty costs that would otherwise be levied on each transaction. A Global Depository Receipt (GDR) is a bank certificate issued in more than one country for shares in a foreign company. The shares trade as domestic shares, but are offered for sale globally through the various bank branches.

Distributed by: Foreside Fund Services, LLC.

Contact: Jaime Doyle
JCPR
973-850-7308
james@jcprinc.com

SOURCE Direxion


NYSE:COWL, NYSE:COWS, NYSE:RUSL, NYSE:RUSS


 

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