Apple Inc. (AAPL) iTV Could Double Apple’s Earnings Next Year

December 20, 2012 1:06pm ETF BASIC NEWS

For Apple (NASDAQ:AAPL) shareholders waiting for their beloved stock to recover, there’s good news and bad news. First the bad news: Unless or until Apple comes up with another hot product, the stock has likely put in its all time highs. The iPhone


and iPad remain the leaders in their categories but the gap is closing and margins eventually will do the same.

Eric Jackson, founder of IronFire Capital says not to worry, help is on the way in the form of the long-awaited Apple Television. Citing the work of Morgan Stanley analyst Katy Huberty, Jackson says Apple’s earnings could double just off iTV in the next two years.

Based on extensive consumer surveys Huberty estimates that Apple could sell 13 million TV sets at over $1,000 a piece within 12 months of introduction. That alone would add $14 billion to revenues and $4.50 to earnings. Therefore revenue and earnings estimates of $220 billion and $57 respectively, will have to be moved higher on a base case.

Jackson takes it another step further, noting that Huberty’s data was only based on U.S. consumers calling themselves “very interested” in buying an iTV unit. Expanding that to include those who are “somewhat interested” brings in an additional 43 million units. Assuming Apple continues to do 2/3 of its sales overseas bumps the total potential target market for iTV to as much as $168 billion in revenues and $54 dollars in earnings.

You can see the full “Breakout” interview below:


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