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Will Apple Inc.(NASDAQ:AAPL) Trade Differently In The Early Stages Of 2013?

January 3rd, 2013

It’s a New Year for the market and a new year for Apple (NASDAQ:AAPL). While AAPL still sported a healthy percentage gain for 2012, the technical action tells a much different story as it closed well off its highs. I trade AAPL very frequently, and in the latter half of the year the stock behaved in a way I have never seen before.

The question how is, which AAPL will we see this year?

There is a downtrend that has been controlling this stock since the breakdown from highs above $700. A head and shoulders pattern added to the downside pressure on AAPL. Some are saying the sell-off was due to the tax gain saving, some are saying hedge funds going out of business are selling the stock, and some point to supply constraints for the iPhone 5. Now that the year-end shenanigans are behind us, we can get a more pure sense of where AAPL is right now.


Can AAPL once again be a longer-term swing trade, or is it now just a trading vehicle?

Looking back to its price action last year, the first selling signals occurred when AAPL closed below its 21-day moving average in September after the left shoulder and the head of a head-and-shoulder topping pattern were formed. Since then Apple has been showing a lot of relative weakness as it was controlled by this 21-Day moving average all the way down to the low. There were still some good trades along the way off the moving averages. There was a nice Red Dog Reversal on November 16 that gave us a tradable move until it came into a big resistance at $600ish. After that it came back down, tried to reverse a few times and failed.

Going into the end of the year, AAPL spent most of its time below all key moving averages while a small descending channel was built. I was watching this descending channel as we were not sure if Apple would break its key support of $501-505 and continue to go lower.

On Monday, Apple gave us a powerful move as it held the key support of $501-505 and broke the lower wedge to the upside. It reclaimed the 8-day moving average, then gapped up on Wednesday and gave us another 3.17%. It was a very nice move from $510 to $555. Now the question is, can we see commitment? I’m still going day by day with this stock. If we can stay above $541.63 for a few sessions, we can see Apple continue higher.

It’s time to trim some profits after a massive move since Monday. If AAPL can hold its new key support of $541.63, traders can potentially add above $555. The next obstacle will be the 50-day, and then 200-day moving averages. There is still a lot of resistance in the way, so at this point, it’s prudent to take it step-by-step. Apple could see a push through the new key support but as long as it closes above it, the bulls are still in the game.

It’s a new year so let’s see if Apple will trade differently in the early stages of 2013. Holding the gap from Wednesday would be a good start toward reestablishing itself as a market leader. Sideways consolidation in this area would be good before the stock attempts to take out $555. Apple is reporting earnings on the third week of January so lets see where we are prior to that report. Until then, we will focus on potential short-term cash flow trading opportunities in the stock.

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Scott Redler has been trading equities for more than 10 years and has more recently received widespread recognition from the financial community for his insightful, pragmatic approach. He began his career as a broker and venture capitalist where he was able to facilitate relationships that led him into trading. Beginning his trading career at Broadway Trading in 1999, Scott moved on with Marc Sperling to Sperling Enterprises, LLC after establishing himself as one of the best young traders in the firm. As a manager at Sperling Enterprises, he maintained his status as a top trader in the industry while working closely with all traders in the firm to dramatically increase performance. Scott has participated in more than 30 triathlons and one IronMan triathlon, exhibiting a work ethic that also defines his trading. His vast knowledge and meticulous attention to detail has led to regular appearances on CNBC, Fox Business and Bloomberg, and he has been quoted in the Wall Street Journal and Invest.

Scott is currently the Chief Strategic Officer of T3 Live and is a Registered Associated Person of T3 Trading Group, LLC.

*Disclosures: Scott Redler is long AAPL, FB, YHOO, BAC.  He is short SPY.


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  1. deep
    January 6th, 2013 at 20:22 | #1

    question for doug – what makes u think that apple could be the next rimm – my arguments

    a) rimm sued to make only smartphones – apple makes smartphones, tablets, mini tablets, computers as well as ipods

  2. Doug
    January 3rd, 2013 at 13:06 | #2

    @ralph petrillo
    Downside being that Apple can turn into the next RIM. If more and more people see Apple as not being as cool as they used to be, their market share will drop like a rock and you already see piles of unsold iDevices in almost every store.

  3. ralph petrillo
    January 3rd, 2013 at 12:10 | #3

    Interesting psychological momentum article , however Sales in China re booming. International sales strong, sales in USA very good, No debt, nice dividend, Increase in cash and investments to $ 140 billion. Where is downside? Based on charts that were tied to tax selling. Apple should go to 650 a share very soon.

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