Apple Inc. (NASDAQ:AAPL): Breaking Down The Size Of The Tech Giant
David Zeiler: Apple Inc. (NASDAQ:AAPL) is certainly no stranger to impressive numbers. But even if Apple were split into four separate companies, each would be impressive in its own right.
Apple’s four major divisions – the iPhone, the iPad, the Mac, and the iTunes Store – rake in so much revenue each that they would rank individually in the top half of the Fortune 500.
The iPhone business, with fiscal year 2012 revenue of over $80 billion, would rank 29th in the Fortune 500, ahead of such tech titans as Microsoft Corp. (NASDAQ:MSFT), Amazon.com (NASDAQ:AMZN) and Google Inc. (NASDAQ:GOOG).
The $32 billion iPad business is no slouch either: It would rank 95th – bigger than Time Warner Corp. (NYSE:TWX).
It’s hard to believe that all of AAPL had revenue of just $6.21 billion in 2003.
Even Apple’s Macintosh computer business, though overshadowed by its mobile cousins, also has grown into a mighty money-maker. The Mac business pulled in over $23 billion in FY 2012, which would make it 125th on the Fortune 500.
And the iTunes Store – typically thought of as just a support system for the iPhone, iPad and iPod businesses – generates a ton of revenue when you include all the developer and media vendor revenue that passes through the store. (Apple only reports the cut it takes in its earnings.) Get A Free Trend Analysis For Apple Inc. Shares Here!
According to Horace Dediu of Asymco, all revenue transacted through iTunes Store adds up to a stunning $12 billion annually.
The chart below shows where all of AAPL’s businesses would rank in the 2012 Fortune 500, which was released last May.
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