Apple Inc. (AAPL) iWatch, Google Inc (GOOG) Glass First Shots In New Clash Of Tech Giants
David Zeiler: Coming less than a year after Google unveiled its Google Glass Web-connected eyeglasses, reports that an Apple “iWatch” is in the works emphatically confirm that the battle is now joined for dominance over the next wave of tech – wearable computing.
According to the reports, Apple Inc. (NASDAQ:AAPL) has 100 people working on an iWatch users would wear on their wrists, but that would have many of the same capabilities as an iPhone.
But wearable computers could enable new uses, particularly in the area of healthcare, while perhaps providing the spark to encourage some promising technologies that have yet to catch on, like contactless payments.
Four of the biggest names in tech – Apple, Google Inc. (NASDAQ:GOOG), Sony Corp. (NYSE:SNE) and Microsoft Corp. (NASDAQ:MSFT) – either are selling, have announced, or are known to be working on wearable computing ideas.
And two other big names, Amazon.com (NASDAQ:AMZN) and Facebook Inc. (NASDAQ:FB), are watching for opportunities to benefit from yet another major shift in how people interact with technology.
“Computing has evolved from the mainframe to the desktop to the shoulder bag to the pocket, and now computing is taking over new frontiers: Our physical bodies and the physical environments we inhabit,” wrote Forrester analyst Sarah Rotman Epps in a blog post.
A Forrester report last year described wearable computing as “the new platform war.”
Just as the rise of touch screens and mobile computing drove Apple to the top of the tech mountain, any tech company that gains the upper hand in wearable computing could become the new king.
UK-based Juniper Research estimates that total wearable computing revenue will double from $800 million this year to $1.5 billion in 2014. Juniper also sees annual unit sales of wearable computers rising from 15 million this year to 70 million by 2017.
The Magic of Apple iWatch and Google Glass Technology
One major reason wearable computing is only now becoming a big deal is that until recently the technology didn’t exist to make it feasible.
For example, the iWatch reportedly will use a special kind of curved glass called “Willow Glass.” Developed over 10 years by Corning Inc. (NYSE:GLW), Willow Glass can bend as easily as a piece of paper.
Other advances make it possible to build the bendable electronics Apple would need to put behind the curved glass of the iWatch.
Apple’s rumored iWatch is grabbing headlines today, but Google Glass has “first mover” advantage in the field of wearable computing – and not just in headgear. Last year Google filed patents for a wristwatch-like computing device that has a flip-up display screen.Credit: iWatch concept from http://www.kontain.com/irv1ng/entries/64830/iphone-wrist/; Project Glass prototype from https://plus.google.com/+projectglass/photos
A tiny startup called Imprint Energy has developed just the sort of thin, flexible battery an iWatch would require. Based on zinc, Imprint’s battery is actually safer and more powerful than the lithium batteries that power most mobile devices today.
Likewise, breakthroughs in the miniaturization of displays made the tiny display required for Google Glass possible, not to mention the electronics required to power it. The project team is also working on a contact lens version of Google Glass.
And more is on the way: International Business Machines Corp. (NYSE: IBM) announced just last week that it had created experimental flexible chip wafers that could bend as needed to accommodate future wearable computing designs.
Wearable Computing: Where the Race Stands
With most of the major tech companies racing to build the dominant wearable computing platform, it’s too early to predict a winner.
But here’s where each of the three primary contenders stand now:
- Apple: In addition to the rumored iWatch, Apple has filed several patents for devices that would be worn on the head, much like Google Glass. It’s suspected that any Apple wearable computer would connect via Bluetooth to the user’s iPhone or iPad, allowing access to Apple’s vast ecosystem of apps. Apple’s skill at integration is its biggest advantage in wearable computing wars. Apple can also exploit its large installed base of iOS users.
- Google: Google Glass is one of the few wearable computers people have seen and used, so Google has first-mover advantage. But like Apple, it isn’t content to stick with one form factor. Last year Google filed patents for a wristwatch-like computing device that has a flip-up display screen. And like Apple, Google’s Android platform gives it a powerful app ecosystem and huge installed base it can leverage.
- Microsoft: While the Windows platform lags far behind those of Google and Apple, wearable computing offers Microsoft a chance at redemption after moving too late on mobile computing. Microsoft, too, has filed patents for a Google Glass-style device. But Microsoft is also spending billions on research on “no-touch” controllers, building on what it has done with the Kinect. Microsoft sees wearable devices as a means to interact with other technology, as seen in such movies as “Minority Report.”
With all of these companies (and others) already working on projects, wearable computing will rush into the mainstream even faster than mobile computing did.
Something like an iWatch from Apple, though, would jump-start the process.
“Apple, like every other consumer electronics company out there, is trying to figure out the next big thing,” Paul Saffo, head of foresight at Discern Analytics, told MarketWatch. “The next big thing may be a bunch of little things. What do you do after you have a laptop, a smartphone and a tablet? You accessorize.”
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