ETFs Are Going BATS … and Why You Should Care! (ENOR)

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February 3, 2012 1:59pm BATS:ENOR

Ron Rowland: The ETF marketplace changed last month. You didn’t notice? Don’t worry, you’re not alone. Today I’ll tell you all about it. You already know that “exchange traded funds” trade on an exchange. That’s what distinguishes them from old-fashioned mutual funds. But what exchange trades

them, and where is it?

For some new iShares, the answer isn’t New York or Chicago. Their trading hub is Lenexa, Kansas. Let me explain …

Exchange Floors No Longer Needed

For most people, the term “stock exchange” brings to mind images of noisy rooms filled with men in colorful jackets, waving their arms and making cryptic hand motions.

At one time, this is exactly how trading got done — and the apparent chaos was actually very efficient. But now, even the nimblest floor traders can’t compete with the speed and accuracy of modern computers.

An “exchange” isn’t a physical place anymore. It’s a mechanism by which buyers and sellers find each other. Nowadays, it happens in milliseconds.

Not surprisingly, then, there’s no longer a need for traders and exchanges to stay in lower Manhattan. The New York Stock Exchange and Nasdaq don’t get it — yet. They will. Their customers are going BATS.

Kansas: The New ETF Capital

From its headquarters in a Kansas City suburb, BATS Global Markets is now the nation’s third-largest securities exchange. The company launched its first trading system in 2006. Then in 2008, it was acknowledged by the SEC as a “national securities exchange” on par with the NYSE and Nasdaq.

The founders of BATS recognized that stock exchanges are really in the technology business. Trade processing isn’t rocket science, and it doesn’t take financial genius. The keys to success are accuracy, reliability, and low costs.

Locating in Kansas is a great way to keep your expenses down. Everything from office space to taxes is much lower than New York. Over time (and millions of transactions) the difference adds up.

BATS — maybe because it has some distance from the traditional exchange culture — is innovating in other ways, too. The company is planning a “Competitive Liquidity Provider” program that will give market makers a financial incentive to increase liquidity and keep bid/ask spreads tighter.

It’s working: Last year BATS had an 11 percent share of U.S. stock market activity. The firm’s European unit, when combined with another exchange BATS is in the process of acquiring, had a 25 percent market share.

Now BATS is going for the jugular. The upstart wants to lure primary listings away from the big exchanges, starting with ETFs. iShares was the first sponsor to make the leap — but I bet more will follow.

Why You Should Care!

For small investors, this may seem like “inside baseball.” You may not know or care how it all works. You just want to buy and sell at a fair price. You trust your broker to handle the details.

That’s exactly why you should be glad BATS is on the scene. The competition they’re creating, both for listing fees and trading volume, is what keeps your costs down.

So whether you knew it at the time or not, the January 24 launch of iShares MSCI Norway Capped Investable Market Index Fund (BATS:ENOR) on BATS was a big deal! ENOR was the first of seven new single-country ETFs from iShares in January. BATS is the primary exchange for all of them. Two more are coming soon.

I don’t know if iShares intends to keep listing new ETFs on BATS. Nevertheless, the vote of confidence from the world’s largest ETF sponsor means something.

Unfortunately, some stock quote services are not yet set up to recognize BATS as the primary (or only) exchange for securities. I expect this to be fixed soon. But in the meantime, you may have a little trouble getting quotes on the BATS-listed ETFs.

Will BATS take over the world? No — there will always be room for competition. But the fact that this firm exists at all is still remarkable.

ETFs were a revolution in themselves. They’ve transformed the entire money management industry. And they are the investments I follow to help my International ETF Trader members profit from ever-changing global market conditions.

Now the revolution is entering a new stage — and you’re set to be one of the winners.

Best wishes,

Written By Ron Rowland From Money And Markets

Money and Markets (MaM) is published by Weiss Research, Inc. and written by Martin D. Weiss  along with Nilus Mattive, Claus Vogt, Ron Rowland, Michael Larson and  Bryan Rich. To avoid conflicts of interest, Weiss Research and its  staff  do not hold positions in companies recommended in MaM, nor do we accept any compensation for such recommendations. The comments, graphs, forecasts, and indices published in MaM are based upon data whose accuracy is deemed reliable but not  guaranteed. Performance returns cited are derived from our best  estimates but must be considered hypothetical in as much as we do not  track the actual prices investors pay or receive. Regular contributors  and staff include Andrea Baumwald, John Burke, Marci Campbell, Selene  Ceballo, Amber Dakar, Maryellen Murphy, Jennifer Newman-Amos, Adam  Shafer, Julie Trudeau, Jill Umiker, Leslie Underwood and Michelle  Zausnig.

This investment news is brought to you by Money and Markets. Money and Markets is a free daily investment newsletter from Martin D. Weiss and Weiss  Research analysts offering the latest investing news and financial  insights for the stock market, including tips and advice on investing in gold, energy and oil. Dr. Weiss is a leader in the fields of investing, interest rates, financial safety and economic forecasting. To view  archives or subscribe, visit

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