4 Little Known Factors Driving The Price Of Platinum (PPLT, PGM, PTD, PTM)

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June 27, 2012 10:44am NYSE:PGM NYSE:PPLT

Jared Cummans:  Platinum, one of the rarest elements in the world, is among the most popular commodities for investors and traders. As a member of the precious metals family, platinum offers a compelling long-term hold as something of a safe haven, but it also can be used


as an effective trading instrument given its high liquidity as well as volatile supply chain. Platinum is generally obtained as a byproduct of nickel and copper mining and annual production is only a fraction of the gold and silver mined, making the metal more coveted and far more rare. Just how rare is platinum? It is estimated that all of the platinum in the world could fit into a cube that is roughly 20 feet on every side. As this hard asset continues to grow in popularity, we take a look at four price drivers that demand attention from traders and investors alike [see also The Ten Commandments of Commodity Investing].

  1. The South Africa Effect: Like so many other commodities, the production of platinum is primarily based in emerging markets. But this metal is a special case in that its production is almost exclusively limited to South Africa, a rather volatile emerging market overseas. The nation is currently responsible for approximately 75% of the world’s annual output and is also home to roughly 95% of the globe’s proven reserves, making them the biggest player in terms of this precious metal. With a volatile market that is still trying to break into developed territory, trends in South Africa can have a major impact on the prices and trends of platinum. Mining strikes, economic downturns, and other disruptions will be crucial factors for platinum traders [see also Powerhouse Producers: Cocoa, Platinum, Rare Earth Metals].
  2. Health of Auto Industry: About half of the supply of platinum goes towards emission control devices for automobiles; as a catalyst it allows for the combustion of unburned hydrocarbons from the exhaust into carbon dioxide and water vapor. Because the automobile industry accounts for a significant portion of global platinum demand, price for this metal can be impacted by the health of this sector of the economy. Greater automobile production generally equates to stronger demand for platinum, while tough times for the industry can put a dent in prices. Keep an eye out for recessions as well as any news impacting the major U.S. producers who have seen their fair share on financial trouble in recent years.
  3. Technological Developments: As automobiles continue to evolve, the supply side of the platinum pricing equation has been put into question. A rise in electric cars might translate into reduced demand for catalytic converters, which in turn impacts the need for platinum adversely. It should also be noted that platinum is extremely expensive, so to the extent that auto producers can avoid incorporating this element into their cars, they will. This will be more of a trend to watch rather than sudden news, but as technology evolves over time platinum’s uses (or lack thereof) will be a major driver of its underlying price [see also Jim Rogers Says: Buy Commodities Now, Or You’ll Hate Yourself Later].
  4. Replacements: Working off of the cost side of the equation, some vehicle manufacturers are substituting palladium for platinum, as the former is cheaper to obtain. Historically, only platinum has been able to be used in diesel catalytic converters, but new technologies allow about 25% palladium to be used in the devices. Experiments have shown that that percentage may go as high as 50% in the near future, further limiting platinum demand in the process. It should be noted that platinum is widely regarded as the least reactive metal so it may never be able to be completely replaced, but a reduction in its presence in the automobile industry could certainly put a damper on prices (though it would create lucrative opportunities elsewhere) [see also 25 Things Every Financial Advisor Should Know About Commodities].

Related Tickers: iPath DJ-UBS Platinum TR Sub-Idx ETN (NYSEARCA:PGM),  ETFS Physical Platinum Shares (NYSEACA:PPLT), UBS E-TRACS Short Platinum ER ETN (NYSEARCA:PTD), UBS E-TRACS Long Platinum TR ETN (NYSEARCA:PTM).

Written By Jared Cummans From CommodityHQ  Disclosure: No Positions.

CommodityHQ offers educational content, analysis, and commentary on global commodity markets. Whether you’re looking to speculate on a short-term jump in crude or establish a long-term allocation to natural resources, CommodityHQ has the information you need.


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