“the New Normal” satisfies all of those descriptions.
This time it’s different. Utter that expression in a sarcastic tone in any corporate boardroom, and one will likely elicit a chorus of sympathetic laughter. State it seriously, and one will be the subject of scorn and derision themselves.
What is the inevitable response of seasoned executives when some boardroom Novice attempts to peddle the line “this time it’s different”? The more things change, the more they remain the same. Context changes; Principles are immutable.
Yet what is the literal translation of The New Normal? This time it’s different. The euphemism constructed by the Corporate Media, and parroted by every politician, banker, and media talking-head as the Ultimate Wisdom of the 21st century is, in fact, a tired-and-pathetic cliché which had already been discarded by the same Corporate world decades ago. It can’t get any more inane than that.
Obviously, when the Corporate Media takes an old and ridiculed cliché, re-packages it, and peddles it as Ultimate Wisdom it is being slippery and deceptive. The question then becomes: what is the Agenda here?
Fortunately the Corporate Media is nothing if not transparent. We can determine the agenda behind this media lie simply by examining the various contexts in which it is used.
Massive, permanent unemployment? It’s the New Normal. Endless crime and corruption perpetrated by our largest financial institutions? It’s the New Normal. Gigantic-and-growing government debts? It’s the New Normal.
In the 1980’s when Canada’s debt-to-GDP ratio soared above 70%, it was deemed to be having a “debt crisis.” Today, with Canada’s debt-to-GDP ratio over 80% it’s the poster-child for “fiscal prudence” in the West. How can this be? It’s the New Normal, silly!
The New Normal is a mantra of failure. Our governments first created massive unemployment (implementing the Oligarchs’ treasured “globalization”), and then have done nothing about it since. But it’s not their fault.
Our (weakling) governments first allowed our Crime Syndicate banks to perpetrate the largest white-collar crime-wave in history, and now tell us there is “nothing they can do” to punish the criminals; but it’s not their fault.
Our governments are rapidly bankrupting all of our nations with the worst revenue crisis in history. Yet with more than 90% of all wealth in the hands of 5% of the population; that 5% is being taxed at the lowest rates in history. But don’t blame the Traitor Politicians – it’s not their fault. It’s the New Normal.
What a wonderful age it is to be a politician! On the rare occasions when something goes right (I’m sure it does happen) the politicians soak-up all the credit. But any time and every time something goes wrong, it’s not their fault – it’s just the New Normal.
What a wonderful age it is to be a banker! Collude with your buddies to rig the $500+ trillion LIBOR debt-market – and get caught. Launder $trillions in drug money day after day, week after week, year after year – and get caught. But nobody goes to jail.
What a wonderful age it is to be a talking-head in the mainstream media! In 2008, when the (unprecedented) U.S. housing-bubble blew up, and the West’s Ponzi-scheme financial markets imploded; the talking-heads unanimously proclaimed their complete “surprise”.
Today, with all of these same financial Ponzi-schemes larger, even more unstable, and now institutionalized; this too is now all part of the New Normal – according to the same talking-heads. How can any scenario instantly go from being a “total surprise” to a permanent norm?
Put another way, how can any individuals (or media outlets) claim something to be a total surprise yesterday but a permanent norm today – and still retain any credibility? It’s all possible in the New Normal.
Undoubtedly there will be Apologists out there: individuals (and institutions) – who like the New Normal – and who attempt to argue that the New Normal is not merely a mantra of failure to conceal the incompetence/corruption of the politicians, the crime of the Bankers, and the rampant stupidity within the Corporate Media.
To such individuals I offer a simple challenge: please provide one example where things have gotten better (for the Ordinary Person) in the New Normal. We know it’s great for politicians, and it’s great for bankers, and it’s great for the Corporate Media; but please provide a single example where “the New Normal” has actually been used to refer to the lives of ordinary people improving.
I submit that there are no such examples. Collectively, the “message” (and Agenda) of the New Normal is as remorseless as it is deceptive: it’s “normal” for our lives to get worse and worse and worse. So don’t vote for a different government, or change banks, or look for your “news” elsewhere, or march in the streets – and certainly don’t expect (or even hope) that your life will ever improve. Just accept it.
Were there such a thing as “truth in advertising”, the New Normal would undoubtedly be framed in far less vacuous, euphemistic terms.
“Sit back and take it.”
“Grin and bear it.”
“Shut up and don’t complain!”
…or for those with a somewhat cruder language style:
That is what the New Normal represents. So when any Authority figure mouths those three, abominable words; what they are really saying to you is this. Your life is going to get worse and worse. This is exactly how the world should be. You deserve this. There cannot be a more malicious agenda than that. Blame the Victim.
It is the Bankers and Politicians who jointly created most (all?) of the problems – and crimes – which the New Normal seeks to totally excuse. It is the Corporate Media which (at best) slept through all these crimes/mistakes/failures. Yet now these Three Amigos seek to foist responsibility for those failures onto us.
They make the mistakes. We suffer the consequences.
That’s not the way the world is supposed to work. When governments perpetrate colossal failures they are removed from power. When bankers commit crimes they go to jail. When a “news” source is woefully inept/inaccurate, you change channels.
The New Normal does not exist. It is a fabrication of the propaganda machine, designed as a control mechanism to keep the Sheep sedated (and the same Cast of Criminals in power). Or put another way, it is a “test” – one which poses a very simple question to all Western inhabitants.
Are you a Citizen, or a Serf?
Serfs meekly submit to corrupt Authority. Citizens remove such entities.