Amazon Crushes Shutterfly with New Amazon Prints Service

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September 21, 2016 3:42pm NASDAQ:AMZN NASDAQ:SFLY

Tech giant, Inc. (NASDAQ:AMZN) today announced a brand new service that could very soon dominate the photo printing world, called Amazon Prints.

Source: Amazon

Current product offerings include photo books and single photo prints, with free shipping for a limited time. Single print prices start at 9 cents each, with photo books beginning at $19.99.

According to the Prints website, future offerings will include calendars, invitations, and more.

Amazon is apparently partnering with a separate printing company for the fulfillment side of things, and customers will need to agree to share their Amazon Drive access with the new service before printing any of their photos. From the Prints website:

Amazon Prints offers high quality, affordable prints of digital photos, delivered by Amazon. Create custom photo books and online photo prints, and receive free standard shipping and free expedited shipping on orders of $15 or more. Every time you print online photos with Amazon Prints, you can customize your order with your favorite photos, themes, paper types, and print sizes. By printing with Amazon, your custom prints are always high quality and made to order especially for you. To get started, upload your photos to Amazon Drive, select your prints, customize your order, and check out.

The main victim of today’s announcement appears to be photo printing giant Shutterfly, Inc. (NASDAQ:SFLY), whose shares have plunged 12% this afternoon on the news. It’ll be interesting to monitor if this sharp sell-off continues over the next several days, or if SFLY is able to rebound.


Amazon shares rose $8.05 (+1.03%) to $788.27 in Wednesday afternoon trading. Year-to-date, AMZN has now gained 16.69%.

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