Comcast’s NBC Wins Big in Presidential Debate Coverage

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September 28, 2016 10:14am NASDAQ:CMCSA

comcast-cmcsa-logoBroadcasting network NBC, which is owned by Comcast Corporation (NASDAQ:CMCSA), was last night’s big ratings winner among all networks’ presidential debate coverage.


The TV channel recorded a total of 18.2 million viewers for the debate, its highest number since 1992. When adding in NBC-owned MSNBC’s coverage, that number swelled to 23.1 million, according to Nielsen ratings.

Last night’s debate between Donald Trump and Hillary Clinton wasn’t just the most-watched debate in history, it was the all-time most-watched event of any kind, with an estimated 100 million people tuning in. That number could rise much higher when the final numbers are tallied to include international viewership.

Related: See what ETFs own the most CMCSA stock

NBC rivals ABC and CBS — both owned by The Walt Disney Company (NYSE:DIS) — posted ratings of 13.5 million and 12.1 million viewers, respectively. Those totals trailed NBC’s massive number by a large margin.

NBC’s lead in covering the debate was even more substantial among the highly-coveted 25–54 age demographic. Its total of 8.3 million viewers in that range easily bested ABC’s 4.75 million and CBS’ 4.8 million.

In other bullish news for Comcast, analysts at Pivotal Research reiterated their Buy rating on CMCSA and lifted their price target from $81 to $90. That new target suggests a massive 37% upside to the stock’s price at the time of the move.

CMCSA-2016-09-28

Comcast shares were mostly flat in Wednesday morning trading at $66.16. Year-to-date, the entertainment giant’s stock has risen 17.54%, easily eclipsing the S&P 500’s 5.8% rise in the same period.


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