New Brand Value ETF (BVAL) Hopes To Harness The Power Of The Brand

Share This Article
June 13, 2017 11:34am NYSE:BVAL

ETF issuer Exponential ETFs just launched the Brand Value ETF (NYSE:BVAL) today, a unique new fund that targets equities based on the value of their brands.

The fund tracks an index known as the BrandTransact 50 Index, which includes 50 U.S. companies in an equal weighted fashion, with annual rebalancing to preserve the equal weighting. To be eligible for inclusion, companies must be included in the Wilshire 5000 Index and have a full two years’ worth of brand scores assigned by consulting firm Tenet Partners, according to the prospectus.

In short, the index is designed to outperform large cap U.S. indexes by identifying companies whose brand values aren’t being fully reflected in their share prices.

Exponential describes the philosophy behind the new fund as follows:

“We believe Intangible assets represent the next frontier in stock valuation. The Brand Value ETF captures and capitalizes on the work of Brandometry to quantify the brand value of publicly traded companies,” says Phil Bak, CEO of Exponential ETFs. “We created Exponential ETFs to give innovative asset managers access to the world class ETF product management team to bring their products to market thoughtfully and efficiently, which is exemplified in our partnership with Brandometry.”

Once the Brand Value ETF (NYSE:BVAL) gets some trading history under its belt, we’ll be sure to issue a SMART Grade. Until then, you can consult the Exponential ETFs website for more info.

9 "Must Own" Growth Stocks For 2019

Read Next

Get Free Updates

Join over 50,000 investors who get the latest news from!

Most Popular

Explore More from

Free Daily Newsletter

Get daily ETF insights from our market experts. Never miss another important market development again! respects your privacy.

Best ETFs

We've rated and ranked nearly 2,000 ETFs and ETNs using our proprietary SMART Grade system.

View Top Rated ETFs

Best Categories

We've ranked dozens of ETF categories based on relative performance.

Best ETF Categories