“Requiring the inclusion of drugs’ list prices in TV ads is the single most significant step any administration has taken toward a simple commitment: American patients deserve to know the prices of the healthcare they receive,” Health and Human Services Secretary Alex Azar said in a statement.
The U.S. is one of the only developed nations to allow pharmaceutical firms to advertise treatments on television. Starting this summer, the price is expected to be included in the portion of the commercial where companies traditionally list the potential side effects of drugs.
The SPDR S&P Pharmaceuticals ETF (XPH) was trading at $40.44 per share on Wednesday afternoon, up $0.84 (+2.12%). Year-to-date, XPH has declined -6.99%, versus a 8.64% rise in the benchmark S&P 500 index during the same period.
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