Brand Engagement Network (NASDAQ:BNAI) vs. Parsons (NYSE:PSN) Critical Comparison

Brand Engagement Network (NASDAQ:BNAI) and Parsons (NYSE:PSN) are both business services companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.

Analyst Ratings

This is a breakdown of current ratings for Brand Engagement Network and Parsons, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brand Engagement Network	0	0	0	0	N/A
Parsons	0	1	8	1	3.00

Parsons has a consensus price target of $85.50, suggesting a potential upside of 4.31%. Given Parsons’ higher probable upside, analysts clearly believe Parsons is more favorable than Brand Engagement Network.

Profitability

This table compares Brand Engagement Network and Parsons’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brand Engagement Network	N/A	N/A	-28.36%
Parsons	0.49%	11.27%	5.33%

Volatility and Risk

Brand Engagement Network has a beta of 0.92, meaning that its stock price is 8% less volatile than the S&P 500. Comparatively, Parsons has a beta of 0.84, meaning that its stock price is 16% less volatile than the S&P 500.

Insider & Institutional Ownership

15.8% of Brand Engagement Network shares are held by institutional investors. Comparatively, 98.0% of Parsons shares are held by institutional investors. 62.9% of Brand Engagement Network shares are held by insiders. Comparatively, 56.0% of Parsons shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Brand Engagement Network and Parsons’ gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brand Engagement Network	N/A	N/A	-$6.88 million	N/A	N/A
Parsons	$5.44 billion	2.21	$161.15 million	$0.18	455.41

Parsons has higher revenue and earnings than Brand Engagement Network.

Summary

Parsons beats Brand Engagement Network on 9 of the 11 factors compared between the two stocks.

About Brand Engagement Network

Brand Engagement Network, Inc. provides conversational AI assistants. The company offers security-focused, multimodal communication, and human-like assistants. Its AI assistants are built on proprietary natural language processing, anomaly detection, multisensory awareness, sentiment, and environmental analysis, as well as real-time individuation and personalization capabilities. It serves the automotive, healthcare, and other industries through direct sales force and channel partners. Brand Engagement Network, Inc. was formerly known as Blockchain Exchange Network Inc. and changed its name to Brand Engagement Network, Inc. in April 2023. The company was founded in 2018 and is based in Jackson, Wyoming.

About Parsons

Parsons Corporation provides integrated solutions and services in the defense, intelligence, and critical infrastructure markets in North America, the Middle East, and internationally. The company operates through Federal Solutions and Critical Infrastructure segments. The Federal Solutions segment provides critical technologies, such as cybersecurity; missile defense; intelligence; space launch and ground systems; space and weapon system resiliency; geospatial intelligence; signals intelligence; environmental remediation; border security, critical infrastructure protection; counter unmanned air systems; biometrics and bio surveillance solutions to U.S. Department of Defense, including military services; Missile Defense Agency, the Department of Energy; the Department of State; the Department of Homeland Security, and the Federal Aviation Administration. The Critical Infrastructure segment provides management, design, and engineering services, as well as offers leveraging sensor solutions. This segment develops digital solutions for next generation aviation, rail and transit, bridges, roads, and highways; and provides water and wastewater treatment systems; AI/ML, and digital twin and cyber systems integration services; planning, engineering, and management services for infrastructure, including bridges and tunnels, roads and highways, water and wastewater, and dams and reservoirs. Parsons Corporation was founded in 1944 and is headquartered in Chantilly, Virginia.