Contrasting Vince (NYSE:VNCE) and J-Long Group (NASDAQ:JL)

Vince (NYSE:VNCE) and J-Long Group (NASDAQ:JL) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations and institutional ownership.

Profitability

This table compares Vince and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vince	10.49%	-13.13%	-2.75%
J-Long Group	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Vince and J-Long Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vince	0	0	1	1	3.50
J-Long Group	0	0	0	0	N/A

Vince currently has a consensus price target of $3.00, suggesting a potential upside of 117.39%. Given Vince’s higher probable upside, equities analysts plainly believe Vince is more favorable than J-Long Group.

Institutional and Insider Ownership

16.1% of Vince shares are owned by institutional investors. 3.3% of Vince shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Vince and J-Long Group’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vince	$288.01 million	0.06	$25.45 million	$2.42	0.57
J-Long Group	N/A	N/A	N/A	N/A	N/A

Vince has higher revenue and earnings than J-Long Group.

Summary

Vince beats J-Long Group on 7 of the 9 factors compared between the two stocks.

About Vince

Vince Holding Corp. provides luxury apparel and accessories in the United States and internationally. It operates through Vince Wholesale, Vince Direct-to-Consumer segments. The company offers a range of men's and women's products, such as cashmere sweaters, silk blouses, leather and suede products, and jackets, dresses, skirts, pants, t-shirts, footwear, outerwear, and accessories, as well as woven shirts, core and fashion pants, and blazers under the Vince brand. It sells its products directly to consumers through its branded specialty retail stores and outlet stores, as well as through its vince.com e-commerce platform and subscription business through Vince Unfold, vinceunfold.com; and to department stores and specialty stores. The company was formerly known as Apparel Holding Corp. and changed its name to Vince Holding Corp. in November 2013. The company was founded in 2002 and is headquartered in New York, New York.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.