Reviewing Vita Coco (NASDAQ:COCO) and V Group (OTCMKTS:VGID)

V Group (OTCMKTS:VGID) and Vita Coco (NASDAQ:COCO) are both consumer defensive companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, valuation, dividends, analyst recommendations and risk.

Analyst Ratings

This is a breakdown of current recommendations for V Group and Vita Coco, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V Group	0	0	0	0	N/A
Vita Coco	0	4	4	0	2.50

Vita Coco has a consensus target price of $30.00, suggesting a potential upside of 20.53%.

Profitability

This table compares V Group and Vita Coco’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
V Group	N/A	N/A	N/A
Vita Coco	11.05%	27.42%	19.66%

Institutional & Insider Ownership

88.5% of Vita Coco shares are held by institutional investors. 34.2% of Vita Coco shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares V Group and Vita Coco’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V Group	N/A	N/A	N/A	($0.18)	N/A
Vita Coco	$500.02 million	2.82	$46.63 million	$0.92	27.05

Vita Coco has higher revenue and earnings than V Group. V Group is trading at a lower price-to-earnings ratio than Vita Coco, indicating that it is currently the more affordable of the two stocks.

Summary

Vita Coco beats V Group on 9 of the 9 factors compared between the two stocks.

About V Group

V Group, Inc. provides beverages primarily in the United States. It offers antioxidant nutritional drinks in natural flavors, such as Love Red, Powerful Purple, Outrageous Orange, and Raw Green under the and brand. The company is based in Carlsbad, California.

About Vita Coco

The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. The company offers coconut oil and coconut milk; juice; Runa, a plant-based energy drink; packaged water under the Ever & Ever brand name; and PWR LIFT, a protein-infused fitness drink. It also provides private label coconut water and oil to retailers. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.The Vita Coco Company, Inc. was incorporated in 2004 and is headquartered in New York, New York.