Head-To-Head Survey: Parks! America (OTCMKTS:PRKA) & Johnson Outdoors (NASDAQ:JOUT)

Johnson Outdoors (NASDAQ:JOUT) and Parks! America (OTCMKTS:PRKA) are both consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, risk, earnings, dividends, valuation, analyst recommendations and institutional ownership.

Analyst Ratings

This is a summary of recent recommendations and price targets for Johnson Outdoors and Parks! America, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	0	0	0	0	N/A
Parks! America	0	0	0	0	N/A

Valuation and Earnings

This table compares Johnson Outdoors and Parks! America’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$583.32 million	0.63	$19.53 million	$0.47	76.49
Parks! America	N/A	N/A	N/A	$0.00	303.98

Johnson Outdoors has higher revenue and earnings than Parks! America. Johnson Outdoors is trading at a lower price-to-earnings ratio than Parks! America, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

64.1% of Johnson Outdoors shares are owned by institutional investors. 27.7% of Johnson Outdoors shares are owned by company insiders. Comparatively, 61.0% of Parks! America shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Johnson Outdoors and Parks! America’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	0.82%	0.97%	0.71%
Parks! America	N/A	N/A	N/A

Summary

Johnson Outdoors beats Parks! America on 6 of the 8 factors compared between the two stocks.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About Parks! America

Parks! America, Inc., through its subsidiaries, engages in acquiring, developing, and operating local and regional theme parks and attractions in the United States. The company owns and operates three Wild Animal Safari theme parks located in Pine Mountain, Georgia; Strafford, Missouri; and Bryan/College Station, Texas. The company was formerly known as Great American Family Parks, Inc. and changed its name to Parks! America, Inc. in June 2008. Parks! America, Inc. is based in Pine Mountain, Georgia.