StockNews.com Lowers comScore (NASDAQ:SCOR) to Hold

comScore (NASDAQ:SCOR) was downgraded by analysts at StockNews.com from a “buy” rating to a “hold” rating in a research report issued to clients and investors on Monday.

SCOR has been the subject of a number of other research reports. Craig Hallum reiterated a “hold” rating and set a $8.00 price objective (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th. Needham & Company LLC lowered their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research note on Wednesday, August 7th.

comScore Trading Up 0.3 %

Shares of NASDAQ:SCOR opened at $6.78 on Monday. The stock has a fifty day simple moving average of $7.01 and a two-hundred day simple moving average of $11.54. The stock has a market capitalization of $32.77 million, a price-to-earnings ratio of -0.37 and a beta of 1.09. comScore has a 12-month low of $6.12 and a 12-month high of $20.97.

comScore (NASDAQ:SCOR) last announced its quarterly earnings data on Tuesday, August 6th. The company reported ($1.19) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.18) by ($1.01). The company had revenue of $85.84 million for the quarter, compared to analysts’ expectations of $88.70 million. comScore had a negative net margin of 7.96% and a negative return on equity of 47.80%. During the same quarter in the previous year, the firm posted ($2.20) EPS. As a group, equities research analysts predict that comScore will post -2.85 EPS for the current year.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. lifted its holdings in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities and Exchange Commission (SEC). Institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.