Lazydays (NASDAQ:GORV) & FFP Marketing (OTCMKTS:FFPM) Critical Survey

Lazydays (NASDAQ:GORV) and FFP Marketing (OTCMKTS:FFPM) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, earnings, dividends, profitability and risk.

Profitability

This table compares Lazydays and FFP Marketing’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lazydays	-18.19%	-35.04%	-6.55%
FFP Marketing	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of current recommendations and price targets for Lazydays and FFP Marketing, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lazydays	0	2	0	0	2.00
FFP Marketing	0	0	0	0	N/A

Lazydays presently has a consensus target price of $2.00, suggesting a potential upside of 69.49%. Given Lazydays’ higher possible upside, equities analysts plainly believe Lazydays is more favorable than FFP Marketing.

Valuation and Earnings

This table compares Lazydays and FFP Marketing”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lazydays	$987.99 million	0.02	-$110.27 million	($9.62)	-0.12
FFP Marketing	N/A	N/A	N/A	N/A	N/A

FFP Marketing has lower revenue, but higher earnings than Lazydays.

Institutional & Insider Ownership

89.7% of Lazydays shares are held by institutional investors. 61.5% of Lazydays shares are held by insiders. Comparatively, 41.6% of FFP Marketing shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk & Volatility

Lazydays has a beta of 1.98, suggesting that its share price is 98% more volatile than the S&P 500. Comparatively, FFP Marketing has a beta of 3, suggesting that its share price is 200% more volatile than the S&P 500.

About Lazydays

Lazydays Holdings, Inc. operates recreational vehicle (RV) dealerships under the Lazydays name in the United States. The company offers RV sales, RV-repair and services, financing and insurance products, third-party protection plans, and after-market parts and accessories. It also operates the Lazydays RV resort at Tampa, Florida. The company was founded in 1976 and is based in Tampa, Florida.

About FFP Marketing

FFP Marketing Company, Inc., through its subsidiaries, operates convenience stores with gas station. It also retails motor fuel, merchandise, and ancillary products and services at convenience stores, and truck stop. The company operates motor fuel terminal and processing facility. The convenience stores sell groceries, tobacco product, take-out food and beverages, dairy products, and non-food merchandise, such as money order, telephone calling cards, lottery tickets, health and beauty aid, magazines, and motor fuel. The company sells motor fuel on a wholesale basis to independent, regional chain and end user, such as contractors, operators of vehicle fleet, and public utilities. The company was founded in 1997 and is based in Fort Worth, Texas.