Comparing PSYC (OTCMKTS:PSYC) and Integral Ad Science (NASDAQ:IAS)

PSYC (OTCMKTS:PSYC) and Integral Ad Science (NASDAQ:IAS) are both communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Profitability

This table compares PSYC and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSYC	N/A	N/A	N/A
Integral Ad Science	0.57%	0.31%	0.25%

Insider & Institutional Ownership

95.8% of Integral Ad Science shares are held by institutional investors. 2.0% of Integral Ad Science shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares PSYC and Integral Ad Science”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PSYC	N/A	N/A	N/A	N/A	N/A
Integral Ad Science	$498.16 million	3.87	$7.24 million	$0.01	1,202.00

Integral Ad Science has higher revenue and earnings than PSYC.

Analyst Recommendations

This is a breakdown of recent ratings for PSYC and Integral Ad Science, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSYC	0	0	0	0	N/A
Integral Ad Science	0	3	8	0	2.73

Integral Ad Science has a consensus target price of $16.40, indicating a potential upside of 36.44%. Given Integral Ad Science’s higher possible upside, analysts plainly believe Integral Ad Science is more favorable than PSYC.

Summary

Integral Ad Science beats PSYC on 8 of the 8 factors compared between the two stocks.

About PSYC

PSYC Corporation operates as a media company focuses on psychedelic and cannabis sectors. It owns and operates Psychedelic Spotlight, a media platform for news, information, and content for all things psychedelic-related. The company was formerly known as Global Trac Solutions, Inc. and changed its name to PSYC Corporation in February 2022. PSYC Corporation is based in Las Vegas, Nevada.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.