StockNews.com Begins Coverage on comScore (NASDAQ:SCOR)

StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research report sent to investors on Monday. The firm issued a buy rating on the stock.

SCOR has been the topic of several other research reports. Craig Hallum reissued a “hold” rating and issued a $8.00 price target (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th. Needham & Company LLC lowered their target price on shares of comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research note on Wednesday, August 7th.

comScore Trading Up 4.4 %

Shares of SCOR stock opened at $7.65 on Monday. comScore has a 12 month low of $4.89 and a 12 month high of $20.97. The company has a market capitalization of $37.41 million, a P/E ratio of -0.35 and a beta of 1.10. The stock has a 50 day moving average of $6.52 and a two-hundred day moving average of $9.96.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its position in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.