Reviewing Security National Financial (NASDAQ:SNFCA) and SoFi Technologies (NASDAQ:SOFI)

Security National Financial (NASDAQ:SNFCA) and SoFi Technologies (NASDAQ:SOFI) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations and profitability.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Security National Financial and SoFi Technologies, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Security National Financial	0	0	0	0	0.00
SoFi Technologies	2	6	3	0	2.09

SoFi Technologies has a consensus price target of $9.80, suggesting a potential downside of 37.18%. Given SoFi Technologies’ stronger consensus rating and higher probable upside, analysts clearly believe SoFi Technologies is more favorable than Security National Financial.

Earnings and Valuation

This table compares Security National Financial and SoFi Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Security National Financial	$318.50 million	0.98	$14.49 million	$1.23	10.42
SoFi Technologies	$2.12 billion	7.97	-$300.74 million	$0.10	156.02

Security National Financial has higher earnings, but lower revenue than SoFi Technologies. Security National Financial is trading at a lower price-to-earnings ratio than SoFi Technologies, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

45.6% of Security National Financial shares are held by institutional investors. Comparatively, 38.4% of SoFi Technologies shares are held by institutional investors. 12.6% of Security National Financial shares are held by company insiders. Comparatively, 2.6% of SoFi Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Security National Financial and SoFi Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Security National Financial	8.92%	9.02%	2.02%
SoFi Technologies	8.38%	3.71%	0.67%

Risk & Volatility

Security National Financial has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, SoFi Technologies has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500.

About Security National Financial

Security National Financial Corporation engages in the life insurance, cemetery and mortuary, and mortgage businesses. The company's Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident insurance policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its Cemetery and Mortuary segment operates eight mortuaries and five cemeteries in Utah; one cemetery in California; and four mortuaries and one cemetery in New Mexico. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company's Mortgages segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and builders, as well as directly with consumers. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.

About SoFi Technologies

SoFi Technologies, Inc. provides various financial services in the United States, Latin America, and Canada. It operates through three segments: Lending, Technology Platform, and Financial Services. The company offers lending and financial services and products that allows its members to borrow, save, spend, invest, and protect money. It offers personal loans, student loans, home loans, and related services. The company also operates Galileo, a technology platform that offers services to financial and non-financial institution; and Technisys, a cloud-native digital and core banking platform with financial services customers. In addition, it provides SoFi Money offers checking and savings accounts, debit cards, and cash management products; and SoFi Invest, a mobile-first investment platform that provides access to trading and advisory solutions, such as investing and robo-advisory. Further, the company offers SoFi Credit Card that provides cash backs on every purchase; Sofi Relay, a personal finance management product that allows to track all of their financial accounts comprising credit score and spending behaviors; SoFi Protect, which offers insurance product; SoFi Travel, an application that manages travel search and booking experience; SoFi At Work provides financial benefits to employees, including student loan payments made on their employees' behalf; Lantern Credit, a financial services marketplace platform for seeking alternative products and provide product comparisons; and other lending as a service that offers pre-qualified borrower referrals and sells loans to third-party partner. The company was founded in 2011 and is based in San Francisco, California.