Prospera Financial Services Inc Makes New Investment in Harley-Davidson, Inc. (NYSE:HOG)

Prospera Financial Services Inc acquired a new stake in Harley-Davidson, Inc. (NYSE:HOG) during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm acquired 8,485 shares of the company’s stock, valued at approximately $327,000.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. Ashton Thomas Securities LLC acquired a new stake in Harley-Davidson in the 3rd quarter valued at $38,000. Signaturefd LLC grew its position in shares of Harley-Davidson by 46.8% in the second quarter. Signaturefd LLC now owns 1,872 shares of the company’s stock valued at $63,000 after purchasing an additional 597 shares during the period. Fifth Third Bancorp increased its stake in shares of Harley-Davidson by 19.5% during the second quarter. Fifth Third Bancorp now owns 1,970 shares of the company’s stock worth $66,000 after purchasing an additional 322 shares in the last quarter. GAMMA Investing LLC raised its position in shares of Harley-Davidson by 19.0% during the 2nd quarter. GAMMA Investing LLC now owns 2,008 shares of the company’s stock worth $67,000 after purchasing an additional 320 shares during the last quarter. Finally, DekaBank Deutsche Girozentrale lifted its stake in Harley-Davidson by 191.3% in the 2nd quarter. DekaBank Deutsche Girozentrale now owns 3,999 shares of the company’s stock valued at $133,000 after buying an additional 2,626 shares in the last quarter. 85.10% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Harley-Davidson

In other news, Director Maryrose Sylvester sold 4,278 shares of the business’s stock in a transaction that occurred on Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the sale, the director now directly owns 17,687 shares of the company’s stock, valued at approximately $570,405.75. The trade was a 19.48 % decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Company insiders own 0.87% of the company’s stock.

Harley-Davidson Stock Performance

Harley-Davidson stock opened at $33.55 on Monday. The firm has a 50 day simple moving average of $34.79 and a 200-day simple moving average of $35.08. The stock has a market cap of $4.27 billion, a price-to-earnings ratio of 7.56, a price-to-earnings-growth ratio of 0.44 and a beta of 1.46. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. Harley-Davidson, Inc. has a 1-year low of $29.67 and a 1-year high of $44.16.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Friday, September 27th. Shareholders of record on Monday, September 16th were paid a dividend of $0.1725 per share. The ex-dividend date of this dividend was Monday, September 16th. This represents a $0.69 annualized dividend and a yield of 2.06%. Harley-Davidson’s dividend payout ratio (DPR) is 15.54%.

Wall Street Analysts Forecast Growth

HOG has been the topic of a number of research analyst reports. Citigroup lowered their price target on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating on the stock in a research note on Friday, October 25th. Bank of America dropped their target price on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a report on Tuesday, October 15th. StockNews.com downgraded shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Tuesday, November 19th. UBS Group dropped their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating for the company in a research note on Thursday, November 7th. Finally, Robert W. Baird lowered shares of Harley-Davidson from an “outperform” rating to a “neutral” rating and decreased their target price for the stock from $44.00 to $40.00 in a research note on Wednesday, October 2nd. One investment analyst has rated the stock with a sell rating, four have issued a hold rating and four have assigned a buy rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Hold” and an average price target of $42.57.

Harley-Davidson Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.