Mobiquity Technologies (NASDAQ:MOBQW) versus Groupon (NASDAQ:GRPN) Critical Comparison

Groupon (NASDAQ:GRPN) and Mobiquity Technologies (NASDAQ:MOBQW) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.

Earnings and Valuation

This table compares Groupon and Mobiquity Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Groupon	$499.89 million	0.91	-$55.41 million	$0.51	22.51
Mobiquity Technologies	$1.24 million	N/A	N/A	N/A	N/A

Mobiquity Technologies has lower revenue, but higher earnings than Groupon.

Profitability

This table compares Groupon and Mobiquity Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Groupon	3.87%	91.94%	3.31%
Mobiquity Technologies	N/A	N/A	N/A

Insider and Institutional Ownership

90.1% of Groupon shares are owned by institutional investors. 31.9% of Groupon shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current recommendations and price targets for Groupon and Mobiquity Technologies, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Groupon	1	0	2	1	2.75
Mobiquity Technologies	0	0	0	0	0.00

Groupon presently has a consensus target price of $17.00, suggesting a potential upside of 48.08%. Given Groupon’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Groupon is more favorable than Mobiquity Technologies.

Summary

Groupon beats Mobiquity Technologies on 10 of the 10 factors compared between the two stocks.

About Groupon

Groupon, Inc., together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in October 2008. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.

About Mobiquity Technologies

Mobiquity Technologies, Inc., together with its subsidiaries, operates as an advertising technology, data compliance, and intelligence company in the United States. It provides advertising technology operating system platform includes adserver, demand side platform, advertisement quality tools, analytics dashboard, engine, advertisement prediction and delivery tools, supply quality tools, private marketplace tools, audience and location targeting, reports, an advertisement software development kit, prebid adaptor, contextual targeting, identity graph capabilities, cookie syncing, and the updated version of a quality and security tools that blends artificial intelligence and machine learning-based optimization technology which automatically serves advertising and manages digital advertising inventory and campaigns. The company also offers data intelligence platform for providing precise data and insights on consumer's real-world behavior and trends for use in marketing and research; and MobiExchange is a data-focused technology solution that enables users to rapidly build actionable data and insights for its own use, providing out-of-the box private labeling, flexible branding, content management, user management, user communications, subscriptions, payment, invoices, reporting, gateways to third party platforms, and help desk solutions. In addition, it provides content publisher platform, a single-vendor ad tech operating system with tools for consent management, audience building, a direct advertising interface, and inventory enhancement, that allows publishers to better monetize their opt-in user data and advertising inventory. The company was formerly known as Ace Marketing & Promotions, Inc. and changed its name to Mobiquity Technologies, Inc. in September 2013. Mobiquity Technologies, Inc. was founded in 1998 and is headquartered in Shoreham, New York.