ASOS (LON:ASC) Shares Pass Above 200-Day Moving Average – Time to Sell?

ASOS Plc (LON:ASC) shares crossed above its two hundred day moving average during trading on Monday . The stock has a two hundred day moving average of GBX 380.89 ($4.77) and traded as high as GBX 418 ($5.24). ASOS shares last traded at GBX 416.60 ($5.22), with a volume of 336,177 shares traded.

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on ASC. Berenberg Bank reissued a “buy” rating and set a GBX 490 ($6.14) target price on shares of ASOS in a report on Thursday, September 5th. Barclays lowered ASOS to an “underweight” rating and reduced their price objective for the company from GBX 300 ($3.76) to GBX 290 ($3.64) in a research note on Monday, September 9th. Finally, Shore Capital restated a “hold” rating on shares of ASOS in a research note on Tuesday, November 5th. One analyst has rated the stock with a sell rating, three have assigned a hold rating and two have given a buy rating to the company’s stock. According to data from MarketBeat.com, ASOS has a consensus rating of “Hold” and a consensus price target of GBX 391 ($4.90).

ASOS Stock Performance

The company has a quick ratio of 0.39, a current ratio of 1.51 and a debt-to-equity ratio of 158.84. The firm has a market cap of £497.83 million, a price-to-earnings ratio of -210.03, a P/E/G ratio of -1.26 and a beta of 2.86. The business’s 50-day simple moving average is GBX 377.50 and its two-hundred day simple moving average is GBX 380.89.

Insiders Place Their Bets

In other ASOS news, insider Dave Murray bought 5,800 shares of ASOS stock in a transaction dated Tuesday, November 5th. The stock was acquired at an average cost of GBX 346 ($4.34) per share, with a total value of £20,068 ($25,157.33). Also, insider William Barker purchased 150,000 shares of the company’s stock in a transaction that occurred on Wednesday, November 20th. The stock was bought at an average cost of GBX 367 ($4.60) per share, for a total transaction of £550,500 ($690,109.06). Over the last 90 days, insiders have acquired 537,473 shares of company stock worth $194,840,753. 51.44% of the stock is owned by corporate insiders.

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.