Comparing Urgent.ly (NASDAQ:ULY) and DATATRAK International (OTCMKTS:DTRK)

DATATRAK International (OTCMKTS:DTRK) and Urgent.ly (NASDAQ:ULY) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, dividends, valuation and profitability.

Volatility and Risk

DATATRAK International has a beta of 3.09, suggesting that its stock price is 209% more volatile than the S&P 500. Comparatively, Urgent.ly has a beta of 2.87, suggesting that its stock price is 187% more volatile than the S&P 500.

Valuation & Earnings

This table compares DATATRAK International and Urgent.ly”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DATATRAK International	$6.18 million	0.10	$2.66 million	N/A	N/A
Urgent.ly	$155.93 million	0.04	$74.73 million	$9.32	0.05

Urgent.ly has higher revenue and earnings than DATATRAK International.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for DATATRAK International and Urgent.ly, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DATATRAK International	0	0	0	0	0.00
Urgent.ly	0	0	1	0	3.00

Urgent.ly has a consensus target price of $1.50, suggesting a potential upside of 218.47%. Given Urgent.ly’s stronger consensus rating and higher probable upside, analysts plainly believe Urgent.ly is more favorable than DATATRAK International.

Profitability

This table compares DATATRAK International and Urgent.ly’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
DATATRAK International	N/A	N/A	N/A
Urgent.ly	59.29%	N/A	-73.06%

Institutional & Insider Ownership

28.3% of Urgent.ly shares are held by institutional investors. 8.0% of DATATRAK International shares are held by company insiders. Comparatively, 13.4% of Urgent.ly shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Urgent.ly beats DATATRAK International on 8 of the 11 factors compared between the two stocks.

About DATATRAK International

DATATRAK International, Inc., a technology and services company, provides unified clinical solutions and related services for the clinical trials industry. The company offers DATATRAK ONE Unified Experience, a clinical enterprise solution that allows clinical users and service providers to design, deliver, and manage clinical trials. Its products include UX CTMS 360 for planning and managing trials; UX Trial to streamline design-to-deployment process using a tool; UX EDC & Medical Coding for capturing and delivering data; UX Randomization and Trial Supply Management to randomize patients and automate supply; UX Patient Data Capture; UX Safety; and UX Training to train users and track certificates. The company also provides DATATRAK Clinical Consulting Services, such as training, support, learning center, Software as a Service hosting, standards, and trial design services. It serves contract research organizations, pharma and biotech companies, and clinical trial device companies. DATATRAK International, Inc. was founded in 1991 and is headquartered in Mayfield Heights, Ohio.

About Urgent.ly

Urgent.ly Inc. offers mobility assistance software platform for roadside assistance in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.