Alarum Technologies (NASDAQ:ALAR) and Domo (NASDAQ:DOMO) Head-To-Head Survey

Alarum Technologies (NASDAQ:ALAR) and Domo (NASDAQ:DOMO) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

Profitability

This table compares Alarum Technologies and Domo’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Alarum Technologies	22.21%	46.33%	31.59%
Domo	-26.05%	N/A	-39.27%

Valuation and Earnings

This table compares Alarum Technologies and Domo”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alarum Technologies	$31.56 million	2.51	-$5.53 million	$1.08	10.65
Domo	$318.46 million	0.91	-$75.57 million	($2.19)	-3.37

Alarum Technologies has higher earnings, but lower revenue than Domo. Domo is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Alarum Technologies has a beta of 0.68, meaning that its stock price is 32% less volatile than the S&P 500. Comparatively, Domo has a beta of 2.44, meaning that its stock price is 144% more volatile than the S&P 500.

Insider and Institutional Ownership

3.2% of Alarum Technologies shares are owned by institutional investors. Comparatively, 76.6% of Domo shares are owned by institutional investors. 2.7% of Alarum Technologies shares are owned by insiders. Comparatively, 14.0% of Domo shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Alarum Technologies and Domo, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alarum Technologies	0	0	3	0	3.00
Domo	0	4	1	0	2.20

Alarum Technologies currently has a consensus target price of $29.00, indicating a potential upside of 152.17%. Domo has a consensus target price of $10.10, indicating a potential upside of 37.04%. Given Alarum Technologies’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Alarum Technologies is more favorable than Domo.

Summary

Alarum Technologies beats Domo on 10 of the 14 factors compared between the two stocks.

About Alarum Technologies

Alarum Technologies Ltd. provides internet access and web data collection solutions in North, South, and Central America, Europe, Southeast Asia, the Middle East, and Africa. The company operates through two segments, Enterprise Internet Access Solutions and Consumer Internet Access Solutions. The company offers security blanket against ransomware, viruses, phishing, and other online threats, as well as secured and encrypted connection, masking the customers online activity and keeping them safe from hackers. It also provides privacy solutions and services, a software solution that uses an encryption protocol which is defined upon the process being used to generate a secured encrypted path and keep the users' data private and safe; and web data collection solution allows organizations to collect vast amounts of web and internet data by simultaneously connecting to the Internet from different IP addresses. In addition, the company offers static residential proxy network, rotating residential proxy network, data center proxy network, premium dedicated static residential proxies, mobile proxies, SERP data collection service, and social data collection service, as well as advertising services to enterprise customers. The company offers its products through resellers and internet service providers. It serves advertising and media companies, financial organizations, cyber security companies, industrial and commercial companies, online companies, education institutions, and AI recruitment market and other sectors. The company was formerly known as Safe-T Group Ltd. and changed its name to Alarum Technologies Ltd. in January 2023. Alarum Technologies Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel.

About Domo

Domo, Inc., together with its subsidiaries, operates a cloud-based business intelligence platform in North America, Western Europe, Canada, Australia, and Japan. Its platform digitally connects from the chief executive officer to the frontline employee with the various people, data, and systems in an organization, as well as giving them access to real-time data and insights, and allowing them to manage business via various browsers and visualization engines accessible across laptops, TV screens, monitors, tablets, and smartphones. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was incorporated in 2010 and is headquartered in American Fork, Utah.