Analyzing American Heritage International (OTCMKTS:AHII) & British American Tobacco (NYSE:BTI)

British American Tobacco (NYSE:BTI) and American Heritage International (OTCMKTS:AHII) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

Profitability

This table compares British American Tobacco and American Heritage International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
British American Tobacco	N/A	N/A	N/A
American Heritage International	N/A	N/A	N/A

Institutional and Insider Ownership

16.2% of British American Tobacco shares are owned by institutional investors. Comparatively, 0.0% of American Heritage International shares are owned by institutional investors. 0.0% of British American Tobacco shares are owned by company insiders. Comparatively, 36.0% of American Heritage International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current recommendations for British American Tobacco and American Heritage International, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1	0	0	1	2.50
American Heritage International	0	0	0	0	0.00

British American Tobacco presently has a consensus price target of $33.00, indicating a potential downside of 10.08%. Given American Heritage International’s higher possible upside, analysts plainly believe American Heritage International is more favorable than British American Tobacco.

Earnings and Valuation

This table compares British American Tobacco and American Heritage International”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	$26.18 billion	3.10	-$17.87 billion	$4.79	7.66
American Heritage International	N/A	N/A	N/A	($0.01)	N/A

American Heritage International has lower revenue, but higher earnings than British American Tobacco. American Heritage International is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

Summary

British American Tobacco beats American Heritage International on 6 of the 8 factors compared between the two stocks.

About British American Tobacco

British American Tobacco p.l.c. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands. It also distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.

About American Heritage International

American Heritage International Inc. manufactures, distributes, and sells premium disposable electronic cigarettes under the American Heritage and America's Original E-Cig brand names. The company was formerly known as Cumberland Hills Ltd. and changed its name to American Heritage International Inc. in August 2013. American Heritage International Inc. was founded in 2010 and is based in Las Vegas, Nevada.