PSQ (NYSE:PSQH – Get Free Report) and Salon.com (OTCMKTS:SLNM – Get Free Report) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability and valuation.
Institutional & Insider Ownership
17.3% of PSQ shares are held by institutional investors. 32.1% of PSQ shares are held by insiders. Comparatively, 52.6% of Salon.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Risk and Volatility
PSQ has a beta of -0.27, suggesting that its share price is 127% less volatile than the S&P 500. Comparatively, Salon.com has a beta of -0.62, suggesting that its share price is 162% less volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PSQ | 0 | 0 | 1 | 0 | 3.00 |
| Salon.com | 0 | 0 | 0 | 0 | 0.00 |
PSQ currently has a consensus price target of $3.50, suggesting a potential downside of 13.58%. Given Salon.com’s higher possible upside, analysts plainly believe Salon.com is more favorable than PSQ.
Valuation and Earnings
This table compares PSQ and Salon.com”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PSQ | $18.74 million | 7.51 | -$53.33 million | ($1.26) | -3.21 |
| Salon.com | N/A | N/A | N/A | N/A | N/A |
Salon.com has lower revenue, but higher earnings than PSQ.
Profitability
This table compares PSQ and Salon.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PSQ | -227.52% | -404.92% | -112.55% |
| Salon.com | N/A | N/A | N/A |
About PSQ
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
About Salon.com
Salon.com, LLC, an Internet media company, operates an online news Website in the United States. It produces a content Website with various subject-specific sections. The company's Salon.com Website features various voices and perspectives; and covers a range of topics, including news, politics, race, religion, culture, entertainment, sustainability, economy and innovation, technology, and business, as well as food, and health and science. Salon.com, LLC was founded in 1995 and is based in San Francisco, California. As of November 8, 2023, Salon.com, LLC operates as a subsidiary of Find.co.
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