Heritage Distilling (NASDAQ:CASK) vs. Better Choice (NASDAQ:BTTR) Head-To-Head Review

Better Choice (NASDAQ:BTTR) and Heritage Distilling (NASDAQ:CASK) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk and profitability.

Profitability

This table compares Better Choice and Heritage Distilling’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Better Choice	-39.83%	-206.10%	-60.54%
Heritage Distilling	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current ratings and target prices for Better Choice and Heritage Distilling, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Better Choice	0	0	1	0	3.00
Heritage Distilling	0	0	0	0	0.00

Better Choice currently has a consensus target price of $10.00, suggesting a potential upside of 376.19%. Given Better Choice’s stronger consensus rating and higher possible upside, equities analysts clearly believe Better Choice is more favorable than Heritage Distilling.

Institutional & Insider Ownership

12.6% of Better Choice shares are held by institutional investors. 13.6% of Better Choice shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Better Choice and Heritage Distilling”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Better Choice	$33.52 million	0.12	-$22.77 million	($20.73)	-0.10
Heritage Distilling	$7.76 million	0.86	N/A	N/A	N/A

Heritage Distilling has lower revenue, but higher earnings than Better Choice.

Summary

Better Choice beats Heritage Distilling on 6 of the 10 factors compared between the two stocks.

About Better Choice

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.

About Heritage Distilling

Heritage Distilling Holding Company Inc. is a craft distiller of premium brands, including whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage Distilling Holding Company Inc. is based in GIG HARBOR, Wash.