Trump Media & Technology Group (NASDAQ:DJT – Get Free Report) and Viant Technology (NASDAQ:DSP – Get Free Report) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.
Profitability
This table compares Trump Media & Technology Group and Viant Technology’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trump Media & Technology Group | N/A | -103.05% | -75.54% |
| Viant Technology | 0.47% | -5.67% | -3.78% |
Earnings and Valuation
This table compares Trump Media & Technology Group and Viant Technology”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trump Media & Technology Group | $4.13 million | 2,143.98 | -$21.89 million | N/A | N/A |
| Viant Technology | $263.59 million | 4.47 | -$3.44 million | $0.06 | 312.33 |
Volatility and Risk
Trump Media & Technology Group has a beta of 5.22, indicating that its stock price is 422% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500.
Institutional and Insider Ownership
4.3% of Trump Media & Technology Group shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 14.8% of Trump Media & Technology Group shares are held by company insiders. Comparatively, 28.8% of Viant Technology shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of current ratings and price targets for Trump Media & Technology Group and Viant Technology, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trump Media & Technology Group | 0 | 0 | 0 | 0 | 0.00 |
| Viant Technology | 0 | 0 | 8 | 0 | 3.00 |
Viant Technology has a consensus target price of $17.75, suggesting a potential downside of 5.28%. Given Viant Technology’s stronger consensus rating and higher probable upside, analysts clearly believe Viant Technology is more favorable than Trump Media & Technology Group.
Summary
Viant Technology beats Trump Media & Technology Group on 10 of the 12 factors compared between the two stocks.
About Trump Media & Technology Group
Trump Media & Technology Group Corp. develops a social media platform known as Truth Social that offers social networking services in the United States. The company was founded in 2021 and is based in Sarasota, Florida.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
Receive News & Ratings for Trump Media & Technology Group Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Trump Media & Technology Group and related companies with MarketBeat.com's FREE daily email newsletter.
