OptimizeRx (NASDAQ:OPRX) & NextMart (OTCMKTS:NXMR) Head-To-Head Analysis

OptimizeRx (NASDAQ:OPRX) and NextMart (OTCMKTS:NXMR) are both computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Volatility and Risk

OptimizeRx has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500. Comparatively, NextMart has a beta of -0.78, indicating that its share price is 178% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for OptimizeRx and NextMart, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
OptimizeRx	0	3	6	0	2.67
NextMart	0	0	0	0	0.00

OptimizeRx presently has a consensus price target of $9.06, indicating a potential upside of 70.67%. Given OptimizeRx’s stronger consensus rating and higher probable upside, equities analysts plainly believe OptimizeRx is more favorable than NextMart.

Valuation and Earnings

This table compares OptimizeRx and NextMart”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
OptimizeRx	$88.18 million	1.11	-$17.57 million	($1.33)	-3.99
NextMart	N/A	N/A	N/A	N/A	N/A

NextMart has lower revenue, but higher earnings than OptimizeRx.

Profitability

This table compares OptimizeRx and NextMart’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
OptimizeRx	-27.41%	-4.92%	-3.41%
NextMart	N/A	N/A	N/A

Insider and Institutional Ownership

76.5% of OptimizeRx shares are held by institutional investors. 6.1% of OptimizeRx shares are held by insiders. Comparatively, 56.4% of NextMart shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

OptimizeRx beats NextMart on 6 of the 10 factors compared between the two stocks.

About OptimizeRx

OptimizeRx Corporation, a digital health technology company, enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. It offers various tech-enabled marketing solutions through its Artificial Intelligence-generated Dynamic Audience and Activation Platform, which enables customers to execute traditional marketing campaigns on its proprietary digital point-of-care network, as well as dynamic marketing campaigns that optimize audiences in real time to increase the value of treatment information for healthcare professionals and patients in response to clinical care events. The company was founded in 2006 and is based in Waltham, Massachusetts.

About NextMart

NextMart, Inc. does not have significant operations. Previously, it was involved in the art event and art media direct marketing; art-themed products design and marketing; and art themed real estate development businesses. The company was incorporated in 1972 and is based in Scottsdale, Arizona.