Head-To-Head Comparison: GoHealth (NASDAQ:GOCO) and AIX (NASDAQ:AIFU)

AIX (NASDAQ:AIFU) and GoHealth (NASDAQ:GOCO) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, analyst recommendations, risk, profitability, institutional ownership and earnings.

Valuation and Earnings

This table compares AIX and GoHealth”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AIX	$2.36 billion	0.01	$39.50 million	$0.73	0.34
GoHealth	$798.89 million	0.36	-$63.26 million	($1.72)	-7.21

AIX has higher revenue and earnings than GoHealth. GoHealth is trading at a lower price-to-earnings ratio than AIX, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares AIX and GoHealth’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
AIX	N/A	N/A	N/A
GoHealth	-4.32%	-17.17%	-4.58%

Analyst Ratings

This is a breakdown of current recommendations and price targets for AIX and GoHealth, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AIX	0	0	0	0	0.00
GoHealth	0	1	0	0	2.00

GoHealth has a consensus target price of $13.00, suggesting a potential upside of 4.84%. Given GoHealth’s stronger consensus rating and higher probable upside, analysts clearly believe GoHealth is more favorable than AIX.

Volatility and Risk

AIX has a beta of -0.15, suggesting that its share price is 115% less volatile than the S&P 500. Comparatively, GoHealth has a beta of 1.68, suggesting that its share price is 68% more volatile than the S&P 500.

Insider and Institutional Ownership

26.7% of AIX shares are owned by institutional investors. Comparatively, 24.2% of GoHealth shares are owned by institutional investors. 25.6% of AIX shares are owned by insiders. Comparatively, 35.0% of GoHealth shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

AIX beats GoHealth on 8 of the 13 factors compared between the two stocks.

About AIX

AIX, Inc. engages in the provision of agency services and insurance claims adjusting services. It operates through the Insurance Agency and Claims Adjusting segments. The Insurance Agency segment includes providing agency services for insurance products and life insurance products. The Claims Adjusting segment provides pre-underwriting survey services, claims adjusting services, disposal of residual value services, loading and unloading supervision services, and consulting services. The company was founded by Yin An Hu and Qiu Ping Lai in 1998 and is headquartered in Guangzhou, China.

About GoHealth

GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.