StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research note released on Monday. The brokerage issued a hold rating on the stock.

comScore Stock Up 3.2 %

Shares of NASDAQ:SCOR opened at $6.87 on Monday. The company has a market capitalization of $33.75 million, a P/E ratio of -0.32 and a beta of 1.21. The stock’s fifty day simple moving average is $6.76 and its 200-day simple moving average is $6.70. comScore has a 52-week low of $4.89 and a 52-week high of $16.41.

comScore (NASDAQ:SCOR) last released its quarterly earnings results on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.36 by ($0.63). The firm had revenue of $94.94 million for the quarter, compared to analyst estimates of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same period in the prior year, the business earned $1.03 earnings per share. On average, sell-side analysts anticipate that comScore will post -2.49 earnings per share for the current year.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of the business. Heron Bay Capital Management acquired a new stake in shares of comScore during the fourth quarter worth $160,000. Clune & Associates LTD. acquired a new stake in comScore in the 4th quarter worth about $740,000. Squarepoint Ops LLC purchased a new stake in comScore in the 4th quarter valued at about $99,000. Finally, Renaissance Technologies LLC increased its stake in shares of comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after acquiring an additional 4,115 shares during the last quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.