Critical Review: DocMorris (OTCMKTS:ZRSEF) vs. High Tide (NASDAQ:HITI)

DocMorris (OTCMKTS:ZRSEF) and High Tide (NASDAQ:HITI) are both medical companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, risk, analyst recommendations and valuation.

Profitability

This table compares DocMorris and High Tide’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
DocMorris	N/A	N/A	N/A
High Tide	-6.14%	2.06%	1.25%

Valuation & Earnings

This table compares DocMorris and High Tide”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DocMorris	N/A	N/A	N/A	N/A	N/A
High Tide	$511.12 million	0.36	-$29.14 million	($0.32)	-7.22

DocMorris has higher earnings, but lower revenue than High Tide.

Analyst Recommendations

This is a summary of current ratings and target prices for DocMorris and High Tide, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DocMorris	0	0	0	0	N/A
High Tide	0	0	1	1	3.50

High Tide has a consensus target price of $4.50, suggesting a potential upside of 94.81%. Given High Tide’s higher probable upside, analysts clearly believe High Tide is more favorable than DocMorris.

Institutional & Insider Ownership

4.5% of High Tide shares are owned by institutional investors. 12.4% of High Tide shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

High Tide beats DocMorris on 8 of the 9 factors compared between the two stocks.

About DocMorris

DocMorris AG operates e-commerce pharmacies and a wholesale business for medical and pharmaceutical products in Switzerland and internationally. The company offers prescription and over-the-counter medicines, consumer health products, beauty and personal care products, nutritional supplements, painkillers, and first aid products. It also provides professional health care services. The company sells its products to online mail-order pharmacies, and private individuals under the PromoFarma by DocMorris, TeleClinic, and DocMorris brands. The company was formerly known as Zur Rose Group AG and changed its name to DocMorris AG in May 2023. DocMorris AG was founded in 1993 and is headquartered in Frauenfeld, Switzerland.

About High Tide

High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally. The company operates through Retail and Wholesale segments. It operates licensed retail cannabis stores; and provides data analytics services. In addition, the company manufactures and distributes consumption accessories. Further, it sells its products through online sales via e-commerce platform. The company offers its products under the Daily High Club, DankStop, FABCBD, GC, Nuleaf, Smoke Cartel, and Blessed CBD brands. The company was formerly known as High Tide Ventures Inc. and changed its name to High Tide Inc. in October 2018. High Tide Inc. was founded in 2009 and is headquartered in Calgary, Canada.