Chanson International (NASDAQ:CHSN) vs. Sow Good (NASDAQ:SOWG) Critical Analysis

Chanson International (NASDAQ:CHSN) and Sow Good (NASDAQ:SOWG) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Profitability

This table compares Chanson International and Sow Good’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Chanson International	N/A	N/A	N/A
Sow Good	13.24%	37.94%	17.90%

Analyst Ratings

This is a summary of recent ratings and target prices for Chanson International and Sow Good, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Chanson International	0	0	0	0	N/A
Sow Good	0	0	2	0	3.00

Sow Good has a consensus price target of $23.00, indicating a potential upside of 122.01%. Given Sow Good’s higher probable upside, analysts clearly believe Sow Good is more favorable than Chanson International.

Earnings and Valuation

This table compares Chanson International and Sow Good”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Chanson International	$15.98 million	4.97	$30,000.00	N/A	N/A
Sow Good	$41.61 million	2.53	-$3.06 million	($0.35)	-29.60

Chanson International has higher earnings, but lower revenue than Sow Good.

Institutional & Insider Ownership

2.8% of Chanson International shares are owned by institutional investors. Comparatively, 10.7% of Sow Good shares are owned by institutional investors. 62.3% of Sow Good shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

Chanson International has a beta of -1.77, meaning that its share price is 277% less volatile than the S&P 500. Comparatively, Sow Good has a beta of 1.93, meaning that its share price is 93% more volatile than the S&P 500.

Summary

Sow Good beats Chanson International on 9 of the 11 factors compared between the two stocks.

About Chanson International

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.

About Sow Good

Sow Good Inc. is engaged in producing nutritious products in the freeze-dried food industry. Sow Good Inc., formerly known as Black Ridge Oil and Gas Inc., is based in IRVING, Texas.