Comparing GTN (OTCMKTS:GTNLF) & National CineMedia (NASDAQ:NCMI)

National CineMedia (NASDAQ:NCMI) and GTN (OTCMKTS:GTNLF) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk and profitability.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for National CineMedia and GTN, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
National CineMedia	0	1	3	0	2.75
GTN	0	0	0	0	N/A

National CineMedia presently has a consensus price target of $7.50, suggesting a potential upside of 9.17%. Given National CineMedia’s higher possible upside, analysts clearly believe National CineMedia is more favorable than GTN.

Profitability

This table compares National CineMedia and GTN’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
National CineMedia	78.04%	3.50%	2.63%
GTN	N/A	N/A	N/A

Valuation and Earnings

This table compares National CineMedia and GTN”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
National CineMedia	$207.60 million	3.20	$705.20 million	$34.07	0.20
GTN	N/A	N/A	N/A	N/A	N/A

National CineMedia has higher revenue and earnings than GTN.

Insider & Institutional Ownership

69.5% of National CineMedia shares are held by institutional investors. 0.3% of National CineMedia shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

National CineMedia beats GTN on 8 of the 8 factors compared between the two stocks.

About National CineMedia

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

About GTN

GTN Limited, together with its subsidiaries, operates broadcast media advertising platform that supply traffic information reports to radio stations in Australia, Canada, the United Kingdom, and Brazil. It offers information reports, such as traffic and news through advertising spots on television and radio networks directly to advertisers, as well as through advertising agencies. GTN Limited was founded in 1997 and is headquartered in North Sydney, Australia.