EQ (OTCMKTS:CYPXF) vs. Integral Ad Science (NASDAQ:IAS) Financial Comparison

Integral Ad Science (NASDAQ:IAS) and EQ (OTCMKTS:CYPXF) are both communication services companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

Valuation & Earnings

This table compares Integral Ad Science and EQ”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$498.16 million	3.40	$7.24 million	$0.01	1,054.00
EQ	N/A	N/A	N/A	N/A	N/A

Integral Ad Science has higher revenue and earnings than EQ.

Analyst Recommendations

This is a breakdown of current recommendations for Integral Ad Science and EQ, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0	3	8	0	2.73
EQ	0	0	0	0	N/A

Integral Ad Science currently has a consensus price target of $16.40, suggesting a potential upside of 55.60%. Given Integral Ad Science’s higher probable upside, research analysts plainly believe Integral Ad Science is more favorable than EQ.

Institutional & Insider Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. Comparatively, 22.1% of EQ shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Integral Ad Science and EQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	0.57%	0.31%	0.25%
EQ	N/A	N/A	N/A

Summary

Integral Ad Science beats EQ on 8 of the 8 factors compared between the two stocks.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

About EQ

EQ Inc. provides real-time technology and advance analytics in Canada and the United States. Its products include Atom, a geospatial marketing platform; LOCUS, a geospatial insights and analytics platform for location data enrichment, foot traffic analysis, customer analysis, competitor analysis, audience profiling, segment creation, and location planning; and Paymi that provides a seamless experience for members to securely connect their debit and credit cards and redeem cashback on their purchases. The company also provides advertising services comprising targeted digital media solutions. It serves advertising and marketing, automotive, insurance, media and telco, retail, real estate, and other industries. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was incorporated in 1995 and is based in Toronto, Canada.