Turning Point Brands (NYSE:TPB) and Vapor Group (OTCMKTS:VPOR) Head to Head Review

Vapor Group (OTCMKTS:VPOR) and Turning Point Brands (NYSE:TPB) are both consumer defensive companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, dividends, profitability, risk and institutional ownership.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Vapor Group and Turning Point Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vapor Group	0	0	0	0	N/A
Turning Point Brands	0	0	2	1	3.33

Turning Point Brands has a consensus target price of $47.50, suggesting a potential upside of 6.43%.

Valuation & Earnings

This table compares Vapor Group and Turning Point Brands”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vapor Group	N/A	N/A	N/A	$0.00	N/A
Turning Point Brands	$405.39 million	1.95	$38.46 million	$2.42	18.44

Turning Point Brands has higher revenue and earnings than Vapor Group. Vapor Group is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Vapor Group and Turning Point Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vapor Group	N/A	N/A	N/A
Turning Point Brands	11.36%	36.11%	9.84%

Insider & Institutional Ownership

96.1% of Turning Point Brands shares are owned by institutional investors. 5.2% of Turning Point Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Turning Point Brands beats Vapor Group on 10 of the 10 factors compared between the two stocks.

About Vapor Group

Vapor Group, Inc. develops, manufactures, and markets electronic cigarettes, vaporizers, and naturally flavored e-liquids in the United States. It markets its products under the Vapor Group, Total Vapor, Vapor 123, and The Vapor Products brand names. The company is headquartered in Miami, Florida. Vapor Group, Inc. is a subsidiary of SF Holdings LLC.

About Turning Point Brands

Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products. The company operates through three segments: Zig-Zag Products, Stoker’s Products, and Creative Distribution Solutions. Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products, as well as lighters and other accessories under the Zig-Zag brand. The Stoker’s Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker’s, Beech-Nut, Durango, Trophy, and Wind River brands. Its Creative Distribution Solutions segment market and distribute other products without tobacco and/or nicotine to individual consumers through VaporFi B2C online platform, as well as non-traditional retail through VaporBeast. In addition, it markets and distributes cannabis accessories and tobacco products. The company sells its products to wholesale distributors and retail merchants in the independent and chain convenience stores, tobacco outlets, food stores, mass merchandising, drug store, and non-traditional retail channels. The company was formerly known as North Atlantic Holding Company, Inc. and changed its name to Turning Point Brands, Inc. in November 2015. Turning Point Brands, Inc. was founded in 1988 and is headquartered in Louisville, Kentucky.