Contrasting Lifetime Brands (NASDAQ:LCUT) & Imperium Technology Group (OTCMKTS:IPGGF)

Lifetime Brands (NASDAQ:LCUT) and Imperium Technology Group (OTCMKTS:IPGGF) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Profitability

This table compares Lifetime Brands and Imperium Technology Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifetime Brands	-2.58%	4.51%	1.58%
Imperium Technology Group	N/A	N/A	N/A

Earnings and Valuation

This table compares Lifetime Brands and Imperium Technology Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifetime Brands	$678.72 million	0.18	-$8.41 million	($0.27)	-20.00
Imperium Technology Group	N/A	N/A	N/A	N/A	N/A

Imperium Technology Group has lower revenue, but higher earnings than Lifetime Brands.

Institutional & Insider Ownership

40.6% of Lifetime Brands shares are owned by institutional investors. 43.2% of Lifetime Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and target prices for Lifetime Brands and Imperium Technology Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifetime Brands	0	0	2	0	3.00
Imperium Technology Group	0	0	0	0	N/A

Lifetime Brands presently has a consensus price target of $11.50, indicating a potential upside of 112.96%. Given Lifetime Brands’ higher probable upside, analysts clearly believe Lifetime Brands is more favorable than Imperium Technology Group.

Summary

Lifetime Brands beats Imperium Technology Group on 7 of the 8 factors compared between the two stocks.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

About Imperium Technology Group

Imperium Technology Group Limited, an investment holding company, engages in the online gaming, cloud computing and data storage, Esports, property investment, and money lending businesses; and provision of household products in Hong Kong, the People's Republic of China, East and South Asia, and internationally. It is involved in the marketing and operation of mobile games and computer games; sale of non-fungible tokens (NFTs) and other digital token products; and cryptocurrency mining and rental of machines for customers in cryptocurrency mining. The company also participates in esports competitions, streaming and marketing events, and merchandise sale activities; manufactures and sells stainless steel home furnishing products and accessories for kitchens and bathrooms; and offers diversified financial products, including personal loans, home mortgages, equity financing and mortgage, and corporate finance. In addition, it engages in the property investment activities. The company was formerly known as Imperium Group Global Holdings Limited and changed its name to Imperium Technology Group Limited in July 2021. Imperium Technology Group Limited was founded in 1999 and is headquartered in Kwun Tong, Hong Kong. Imperium Technology Group Limited is a subsidiary of Diamond State Holdings Limited.