Analyzing Sleep Number (NASDAQ:SNBR) and Breville Group (OTCMKTS:BVILF)

Sleep Number (NASDAQ:SNBR) and Breville Group (OTCMKTS:BVILF) are both consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

Institutional & Insider Ownership

85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 25.0% of Breville Group shares are owned by institutional investors. 6.8% of Sleep Number shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Sleep Number and Breville Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sleep Number	-2.25%	N/A	-2.00%
Breville Group	N/A	N/A	N/A

Earnings & Valuation

This table compares Sleep Number and Breville Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.78 billion	0.17	-$15.29 million	($1.52)	-8.91
Breville Group	N/A	N/A	N/A	C$0.37	58.60

Breville Group has lower revenue, but higher earnings than Sleep Number. Sleep Number is trading at a lower price-to-earnings ratio than Breville Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current recommendations for Sleep Number and Breville Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	0	3	0	0	2.00
Breville Group	0	0	0	0	N/A

Sleep Number currently has a consensus price target of $14.17, suggesting a potential upside of 4.55%. Given Sleep Number’s higher probable upside, research analysts plainly believe Sleep Number is more favorable than Breville Group.

About Sleep Number

Sleep Number Corporation, together with its subsidiaries, offers sleep solutions and services in the United States. The company designs, manufactures, markets, retails, and services beds, pillows, sheets, and other bedding products under the Sleep Number name. It also provides smart adjustable bases under the FlextFit brand, and smart beds under the Climate 360 name. The company sells its products directly to consumers through retail, online, phone, chat, and other. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.

About Breville Group

Breville Group Limited designs, develops, markets, and distributes small electrical kitchen appliances in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was formerly known as Housewares International Limited and changed its name to Breville Group Limited in November 2008. Breville Group Limited was founded in 1957 and is headquartered in Alexandria, Australia.