Trade Desk (NASDAQ:TTD) & Tripadvisor (NASDAQ:TRIP) Head to Head Contrast

Tripadvisor (NASDAQ:TRIP) and Trade Desk (NASDAQ:TTD) are both retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, dividends, earnings, institutional ownership and risk.

Valuation & Earnings

This table compares Tripadvisor and Trade Desk”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tripadvisor	$1.79 billion	1.07	$10.00 million	$0.23	59.96
Trade Desk	$2.31 billion	24.96	$178.94 million	$0.61	192.23

Trade Desk has higher revenue and earnings than Tripadvisor. Tripadvisor is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Tripadvisor and Trade Desk’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Tripadvisor	1.98%	10.37%	3.36%
Trade Desk	13.34%	13.17%	6.10%

Institutional and Insider Ownership

99.0% of Tripadvisor shares are owned by institutional investors. Comparatively, 67.8% of Trade Desk shares are owned by institutional investors. 2.2% of Tripadvisor shares are owned by company insiders. Comparatively, 9.7% of Trade Desk shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings for Tripadvisor and Trade Desk, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Tripadvisor	3	9	3	0	2.00
Trade Desk	2	3	24	1	2.80

Tripadvisor presently has a consensus target price of $18.33, indicating a potential upside of 32.95%. Trade Desk has a consensus target price of $122.65, indicating a potential upside of 4.60%. Given Tripadvisor’s higher probable upside, equities research analysts plainly believe Tripadvisor is more favorable than Trade Desk.

Volatility & Risk

Tripadvisor has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.47, suggesting that its stock price is 47% more volatile than the S&P 500.

Summary

Trade Desk beats Tripadvisor on 13 of the 15 factors compared between the two stocks.

About Tripadvisor

TripAdvisor, Inc. operates as an online travel company, primarily engages in the provision of travel guidance products and services worldwide. The company operates in three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator's segment provides pure-play experiences online travel agency that comprehensive and connecting travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace that enables diners to discover and book online reservations at restaurants. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.