comScore (NASDAQ:SCOR) Coverage Initiated by Analysts at StockNews.com

StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Tuesday morning. The brokerage issued a buy rating on the stock.

Several other research analysts also recently weighed in on the stock. Needham & Company LLC reduced their price target on shares of comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research report on Wednesday, August 7th. Craig Hallum reissued a “hold” rating and set a $8.00 target price (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th.

comScore Stock Performance

Shares of NASDAQ SCOR opened at $7.86 on Tuesday. The firm has a fifty day moving average of $6.57 and a 200 day moving average of $9.77. The firm has a market cap of $38.44 million, a PE ratio of -0.36 and a beta of 1.10. comScore has a one year low of $4.89 and a one year high of $20.97.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. grew its stake in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities and Exchange Commission (SEC). Institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.