Comparing HeartCore Enterprises (NASDAQ:HTCR) and Life360 (NASDAQ:LIF)

HeartCore Enterprises (NASDAQ:HTCR) and Life360 (NASDAQ:LIF) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, institutional ownership, valuation and profitability.

Profitability

This table compares HeartCore Enterprises and Life360’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HeartCore Enterprises	16.25%	65.33%	22.92%
Life360	-4.72%	-4.03%	-3.16%

Analyst Ratings

This is a summary of recent recommendations for HeartCore Enterprises and Life360, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HeartCore Enterprises	0	0	0	0	0.00
Life360	0	1	6	1	3.00

Life360 has a consensus target price of $47.00, suggesting a potential upside of 7.28%. Given Life360’s stronger consensus rating and higher possible upside, analysts clearly believe Life360 is more favorable than HeartCore Enterprises.

Earnings & Valuation

This table compares HeartCore Enterprises and Life360″s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HeartCore Enterprises	$30.29 million	1.15	-$4.19 million	$0.24	6.96
Life360	$304.52 million	10.74	-$28.17 million	N/A	N/A

HeartCore Enterprises has higher earnings, but lower revenue than Life360.

Insider and Institutional Ownership

1.7% of HeartCore Enterprises shares are held by institutional investors. Comparatively, 20.0% of Life360 shares are held by institutional investors. 64.2% of HeartCore Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Life360 beats HeartCore Enterprises on 7 of the 12 factors compared between the two stocks.

About HeartCore Enterprises

HeartCore Enterprises, Inc., a software development company, provides Software as a Service solutions to enterprise customers in Japan and internationally. Its customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations, which enable companies to enhance the customer experience and drive engagement. The company also operates a digital transformation business that offers customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. In addition, it provides consulting services; and education, services, and support solutions. The company was founded in 2009 and is headquartered in Tokyo, Japan.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.