comScore (NASDAQ:SCOR) Now Covered by StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research report released on Tuesday. The brokerage issued a hold rating on the stock.

Separately, Craig Hallum reaffirmed a “hold” rating and set a $8.00 target price (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Stock Down 0.3 %

NASDAQ SCOR opened at $6.94 on Tuesday. The company has a market capitalization of $33.94 million, a price-to-earnings ratio of -0.32 and a beta of 1.13. comScore has a twelve month low of $4.89 and a twelve month high of $20.97. The stock has a fifty day simple moving average of $6.81 and a 200 day simple moving average of $9.12.

Institutional Investors Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. grew its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the quarter. Vanguard Group Inc. owned about 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Hedge funds and other institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.