A Growing Number Of Financial Advisors Are Embracing ETF’s

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October 15, 2009 6:39pm ETF BASIC NEWS

etf-assets“A growing number of financial advisors are embracing exchange traded funds, and this has helped to fuel substantial growth in ETF assets


 this year, according to Deborah Fuhr, global head of ETF research and implementation at Barclays Global Investors,” Megan Harman Reports From Investment Executive.

Harman continues “Fuhr embarked on a tour of Canadian cities in mid-October to meet with advisors across the country. In an interview on Thursday, she said she has witnessed a rising amount of interest in ETFs among advisors. This is partly being driven by a widespread shift towards fee-based advisory practices instead of commission-based sales in Canada, Fuhr said.” “Becoming fee-based advisors is something that I’m hearing is happening more and more from advisors throughout Canada,” she said.

As advisors move away from their reliance on commission, Fuhr said they tend to use a wider variety of products — including ETFs — in building portfolios for their clients. “When you move to that, it really frees you up to look at the best products for your clients,” she said. In other markets where financial advice is already predominantly fee-based, such as the United States, Fuhr said advisors tend to utilize ETFs much more. “A very significant amount of the registered investment advisors in the U.S. embrace ETFs, and have done so for a long time,” she said.

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