AdvisorShares To Begin Trading The Madrona Forward Domestic ETF (FWDD) Tuesday June 21

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June 20, 2011 10:06am FUND LAUNCH NYSE:FWDD

AdvisorShares will begin trading its new “Madrona Forward Domestic ETF” (NYSE:FWDD) Tuesday, June 21, 2011. The investment objective of the AdvisorShares Madrona Forward Domestic ETF (FWDD) seeks to provide long-term capital appreciation above the capital appreciation of its benchmark, the S&P 500 Index. FWDD is sub-advised by Madrona Funds, LLC (Portfolio Manager). The Portfolio


Manager seeks to achieve this objective by selecting a portfolio of up to 500 of the largest U.S. traded equity securities using a weighted allocation system based on consensus analyst estimates of the present value of future expected earnings relative to the share price of each security.

Net Expense Ratio: 1.12%

PRINCIPAL INVESTMENT STRATEGIES

Madrona Funds, LLC (“Madrona” or the “Sub-Advisor”) seeks to achieve the Fund’s investment objective by selecting a portfolio of up to 500 of the largest U.S. traded equity securities. The Sub-Advisor selects the securities for the Fund’s portfolio using a weighted allocation system based on consensus analyst estimates of the present value of future expected earnings relative to the share price of each security. The Sub-Advisor’s investment committee meets on a bi-weekly basis to monitor the portfolio and make allocation decisions. The investment committee uses third party analyst research and a proprietary fundamental process to make allocation decisions and employs guidelines to protect against dramatic over or under weighting of individual securities in the Fund’s portfolio. The investment committee relies heavily on a stock’s price and market cap relative to its future expected earnings in its analysis of individual securities.

For the complete prospectus click: HERE


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