Apple Inc. (AAPL): A New iPhone Strategy

strategyApple Inc.’s (NASDAQ:AAPL) taken a new strategy this year with its most important product category. The iPhone 5s and iPhone 5c launched in September, and there are some notable differences between the two devices.

Apple’s new product strategy has longer-term implications, since the lineup will now be fresher overall going forward if Apple continues to release two new models each year as opposed to one.

Despite ongoing debate over the iPhone 5c’s prospects in key markets like China, investors can rest assured that the lineup is still much stronger than it was a year ago.

In the following video, Eric Bleeker, CFA, and Evan Niu, CFA, discuss the differences between Apple’s newest iPhones.

Click here for a Complete List Of ETFs That Hold Apple Inc. (AAPL)

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