Apple Inc. (AAPL) Falls Behind The Competition In Customer Satisfaction

There are a large number of ETFs that have significant exposure to the stock price of Apple Inc. A few of the funds that include Apple as one of their top individual holdings include iShares U.S. Technology ETF (NYSEARCA:IYW), Information Tech ETF (NYSEARCA:VGT), QQQ ETF (NASDAQ:QQQ), the Mega Cap 300 Growth ETF (NYSEARCA:MGK) and more.

The stock price of Apple will significantly affect the overall value of these ETFs.

Even with news like a decline in customer satisfaction, ETFs containing Apple are still recommended as Apple has been at the forefront of a surge in the technology sector. Apple’s stock price increased nearly 50% over its yearly low in April 2013 to the period at the end of the year.

Despite its reputation from doing anything and everything to please customers, Apple fell behind a number of different companies on the list.Samsung, Sony and the online retail giant Amazon.com (NASDAQ:AMZN) were among the companies that rated higher than Apple on the survey.

Sony and Samsung both received scores that caused them to fall into the “Good” category of satisfaction with 83 and 82 points, respectively. (Related: Apple Inc. (AAPL): Why This Stock Is A Steal]

Apple also fell into the “Good” category, but with a slightly smaller score of 81. The only company on the survey to fall into the “Excellent” category was Amazon.com, obtaining a score of 91 out of a possible 100 points.

It is worth noting, however, that only customers of the retail giant’s Amazon Kindle devices and online marketplace were surveyed. Users of the larger Amazon.com website were not included in the questioning.

Besides the fact that other companies have finally started to rate higher on these types of surveys than Apple, the most shocking development to come from the Wall Street Journal’s research is the fact that all of the aforementioned companies rated lower than Apple on a similar survey conducted just one year ago.

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